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UX Designer focused on simplifying complex workflows on web platforms through research, prototyping, and iteration. Skilled in user flows, wireframes, and interactive prototypes in Figma, with cross-functional delivery experience and task tracking in Jira. Builds reusable standards and frameworks that improve UX consistency and speed.…

Hai Lin Chen

UX Designer, Product Designer, Web Designer, +2

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UX Designer focused on simplifying complex workflows on web platforms through research, prototyping, and iteration. Skilled in user flows, wireframes, and interactive prototypes in Figma, with cross-functional delivery experience and task tracking in Jira. Builds reusable standards and frameworks that improve UX consistency and speed.…

Available to hire

UX Designer focused on simplifying complex workflows on web platforms through research, prototyping, and iteration. Skilled in user flows, wireframes, and interactive prototypes in Figma, with cross-functional delivery experience and task tracking in Jira. Builds reusable standards and frameworks that improve UX consistency and speed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Experience Designer at Aurane Beauty

November 1, 2023 - March 20, 2024

Synthesized customer feedback, behavioral data, stakeholder interviews, and competitive benchmarks to improve search-to-purchase workflows across Search, Brand Store, and Product Detail Pages; drove +98% month-over-month GMV through iterative UX and content updates.

Experience Designer at BMW Group

April 20, 2025 - June 20, 2025

Analyzed end-to-end mobility workflows and requirements; mapped journeys and prioritized opportunities for adaptive HMI, in-cabin sensing/analytics, and wearable integration.

UX Strategy Designer at Paramount+

January 20, 2025 - April 20, 2025

Performed competitive analysis and short-form engagement review across TikTok, Reels, and Shorts; translated findings into platform-specific content and UX recommendations. Created reusable templates and motion/spec guidelines to standardize production quality and reduce iteration time.

UX Designer at Deloitte & The Fishing School

June 20, 2024 - September 20, 2024

Led discovery through interviews and usability testing; redesigned the donation workflow by restructuring information architecture and reducing friction across key steps. Validated via A/B and blind testing; reduced donation task completion time by 75% and improved clarity and trust signals for decision-making.

Experience Designer at Aurane Beauty

July 1, 2025 - Present

Applied growth and content strategies to optimize workflows; contributed to design systems and deliverables for scalable online experiences.