Available to hire
I am Irene C. Leoncio, a marketing and communications professional with international experience and a passion for teaching. I am currently a Part-Time Lecturer at Varna University of Management in Varna, Bulgaria, and I am pursuing a Doctorate in Marketing at the University of Kent (on indefinite intermission, passed first year probationary review).
I have taught at Kent Business School and De La Salle University, led marketing campaigns for Nestlé, Unilever, Mead Johnson, ABS-CBN International, and L3 Advertising, and have experience in public relations, integrated marketing communications, and corporate communications. I believe in connecting academia with industry to foster consumer well-being and effective brand positioning.
Skills
Language
English
Fluent
Work Experience
Part-Time Lecturer at Varna University of Management
January 1, 2022 - PresentTeaching Principles of Management, Marketing Research, and Corporate Social Responsibility for bachelor’s degree-seeking students.
Lecturer and Research Assistant at Kent Business School, Canterbury
January 1, 2017 - January 1, 2018Led seminars on consumer behaviour and principles of marketing for master’s and bachelor’s students. Assisted in meta-analysis research projects.
Assistant Vice-President for Marketing - Baby Food at Nestlé, Manila
January 1, 2014 - January 1, 2016Responsible for the double-digit growth ending year 2015 via product launches, pricing, retail and promotional strategic enhancements for Cerelac and Gerber. Managed the category’s financial health and spending, which resulted in profitability enhancements.
Part-time Lecturer at De La Salle University, Manila
January 1, 2014 - January 1, 2017Taught Integrated Marketing Communications, Public Relations and Mobile Marketing subjects for Master’s degree seeking students. Mentoring students with digital and consumer goods internship assignments. Contributing author for the Manila Times and Manila Standard’s Business Sections as a faculty public outreach project. Consistent excellent teaching rating.
Public Relations and Events Manager at ABS-CBN International, New York, NY
January 1, 2013 - January 1, 2013Led the revenue-generating events for the East Coast territory. Co-launched the coast-to-coast US Tour of “Be Careful with My Heart” which generated positive financial margin and achieved ticket sales target. Provided marketing and sales lead generation, social media developmental projects and integrated communications to increase household penetration in the underserved states in the Americas.
Integrated Marketing Graduate Student Intern at 360 Live Media, Washington D.C.
January 1, 2012 - January 1, 2012Led a winning campaign pitch worth $1MM for the client - Consumer Bankers’ Association. Responsible for the winning big idea and integration of research, communications and media strategy. Supervised projects for the accounts - Hershey’s and Produce Marketing Association. Responsible for 100% on-time execution.
Account Manager at L3 Advertising Inc., New York, NY
January 1, 2012 - January 1, 2013Led day-to-day strategic and operational alignment with the agency’s top client - Vonage and internal creative and media teams. Initiated insightful planning and execution of multi-cultural targeted integrated campaigns, which exceeded client’s revenue launch target by 30%.
Customer Marketing Development Manager, Cooking Essentials at Unilever, Manila
January 1, 2007 - January 1, 2007Launched shopper-centric promotions and category management initiatives for Unilever’s biggest brand - Knorr; achieved 15% off-take increase. Led point-of-purchase market research, merchandising and product assortment projects and strategic resource allocation for the key accounts, traditional trade and wholesaler distribution channels.
Brand Manager, Pre-natal and Growing Up Milk at Mead Johnson Nutrition, Manila
January 1, 2007 - January 1, 2009Launched integrated campaigns that led to market leadership in the premium milk segment for 2008; a position held by the closest competitive brand for the past five years. Performed competitive pricing adjustments, trade marketing and forecasting accuracy programs. Improved the brand’s profitability by 8%.
Assistant Brand Manager, Dressings and Spreads at Unilever, Manila
January 1, 2006 - January 1, 2007Transformed global strategies into local brand-building projects and innovations for the salad dressings category; achieved 10% household penetration increase. Led the category’s distribution and supply chain scorecard improvements by 5%. Managed product rationalization and efficient consumer response (ECR) projects.
Management Trainee, Personal Care, Foods and Ice Cream Divisions at Unilever, Manila
January 1, 2004 - January 1, 2005Actively contributed on immediate business needs while on short-term assignments for brand management, market research, trade marketing, sales and supply chain functions.
Education
Doctorate in Marketing at University of Kent
January 1, 2017 - January 16, 2026Master of Professional Studies in Public Relations and Corporate Communications at Georgetown University
January 1, 2012 - January 16, 2026Bachelor of Science in Applied Corporate Management at De La Salle University Manila
January 11, 2030 - January 1, 2004Qualifications
Industry Experience
Education, Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet
Skills
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