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I'm Beth Story, a conscientious creative professional with a diverse background in branding, concept development, art direction and graphic design. I help major brands meet marketing objectives with progressive online and offline strategies. My expertise spans retail, consumer electronics, financial services, medical and sports industries, and I bring a hands-on, collaborative approach to every project to deliver integrated design solutions that resonate in both digital and physical environments.…I'm Beth Story, a conscientious creative professional with a diverse background in branding, concept development, art direction and graphic design. I help major brands meet marketing objectives with progressive online and offline strategies. My expertise spans retail, consumer electronics, financial services, medical and sports industries, and I bring a hands-on, collaborative approach to every project to deliver integrated design solutions that resonate in both digital and physical environments.

Beth Story

Art Director, Creative Director, Graphic Designer, +2

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I'm Beth Story, a conscientious creative professional with a diverse background in branding, concept development, art direction and graphic design. I help major brands meet marketing objectives with progressive online and offline strategies. My expertise spans retail, consumer electronics, financial services, medical and sports industries, and I bring a hands-on, collaborative approach to every project to deliver integrated design solutions that resonate in both digital and physical environments.…I'm Beth Story, a conscientious creative professional with a diverse background in branding, concept development, art direction and graphic design. I help major brands meet marketing objectives with progressive online and offline strategies. My expertise spans retail, consumer electronics, financial services, medical and sports industries, and I bring a hands-on, collaborative approach to every project to deliver integrated design solutions that resonate in both digital and physical environments.

Available to hire

I’m Beth Story, a conscientious creative professional with a diverse background in branding, concept development, art direction and graphic design. I help major brands meet marketing objectives with progressive online and offline strategies.

My expertise spans retail, consumer electronics, financial services, medical and sports industries, and I bring a hands-on, collaborative approach to every project to deliver integrated design solutions that resonate in both digital and physical environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Art Director at Story Creative Design

January 1, 2008 - Present

Independent creative consultant specializing in branding and art direction for a wide range of clients. Conceive, design and deploy innovative creative solutions. Strategize and evolve brands for maximum growth. Develop creative pitch materials and manage new business pitches. Clients include BJs, Boston College, Boston Interiors, Catalyst B2B, Cigna Insurance, Craft Boston, Cybex International, Experra Branding Group, Lutron Electronics, MullenLowe US, RDW Group, Reebok, TJX, and The Wilde Agency.

Senior Art Director at Mullen Lowe Advertising

January 1, 2005 - January 1, 2017

Developed and executed creative materials including advertising, direct mail, online marketing, collateral/POP. Active contributor to a collaborative team of copywriters, account management and production colleagues. Developed and executed direct mail campaigns for HSBC, GM and US Cellular. Crafted innovative concepts for new business pitches for USAA, NASCAR and Best Buy.

Associate Creative Director | Senior Art Director at Bose Corporation

January 1, 1998 - January 1, 2004

Balanced hands-on design with management of creative staff. Established/ streamlined procedures that invigorated operational efficiency. Designed an exceptional retail store experience through photography, promotional graphics and video demonstration displays.

Senior Art Director at Bose Corporation

January 1, 1995 - January 1, 1998

Managed the Retail Direct Group's print and electronic media including cross-channel platforms, product launches and customer-facing collateral: POP, graphics and demonstration materials for Bose stores worldwide. Provided strategic direction and consultation on creative concepts. Developed and maintained schedules, teams and budgets for internal clients and vendors.

Senior Designer / Creative Director at William Snyder Design, Inc.

January 1, 1990 - January 1, 1995

Supervised design and production staff, helped establish office policies and procedures with company president; managed individual clients and projects. Clients included ABC and USA Television Networks, American Movie Classics, AT&T, Chase Manhattan Bank, Exxon, Merrill Lynch Capital Partners, Rainbow Programming, TNT Broadcasting Network.