Available to hire
Hi, I’m Celia Herrera Giraldo, a UX Researcher focused on quantitative methods and data-driven product insights. I analyze how users interact with digital applications to improve experience, adoption, and KPIs in travel and tech environments, collaborating with multidisciplinary teams in Barcelona.
Beyond work, I’m passionate about social sciences and migration studies, and I enjoy learning new data tools and research methods. I strive to bridge research, product, and business goals to deliver meaningful outcomes and help teams make informed decisions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Galician
Fluent
English
Advanced
Portuguese
Intermediate
Work Experience
UX Researcher - Quantitative at Travelport
January 1, 2022 - PresentI analyze user behavior while they interact with the application. The goal of my work is to help improve the experience and adoption of different features, identify potential risks, and establish experience-related metrics that have an impact on business KPIs
Research Assistant at CIDOB
January 1, 2016 - June 30, 2016Participation in two European projects related to culture, gender, youth, migration, public policies and international cooperation
Profiling Analyst Team Lead at Netquest
January 1, 2016 - January 1, 2022Professional development in a multidisciplinary and technological environment, performing analytic tasks on quantitative and qualitative data within a market research company
Anthropology Researcher at Punt de Referència
March 1, 2013 - June 1, 2013Non-profit organization where I collaborated by evaluating the results of their reports to inform conclusions and improve their intervention programs.
Antropólogo at Punt de Referència
March 1, 2013 - June 30, 2013Non-profit organization where I collaborated by evaluating the results of their reports to inform conclusions and improve their intervention programs
Customer Service Specialist at Hewlett-Packard
January 1, 2013 - January 1, 2016Support service for Banc Sabadell employees regarding operations, procedures and matters related to the payments area
Administrative Officer at Assessor's Gran Via
January 1, 2009 - January 1, 2013Administrative agency. Responsibilities included customer service, document management, preparation of meetings and accounting tasks.
Administrative Officer at Assessors Gran Via
January 1, 2009 - January 1, 2013Administrative agency. Responsibilities included customer service, document management, preparation of meetings and accounting tasks
Education
Postgraduate degree in Data Analytics for social science at Universitat Oberta de Catalunya
January 1, 2023 - January 16, 2026Master in Contemporary Migrations at Universitat de Barcelona
January 1, 2022 - January 16, 2026Bachelor's Degree in Social and Cultural Anthropology at Universitat de Barcelona
January 1, 2014 - January 1, 2016Certifications courses in Analytics and Statistical Foundations at Universitat Autònoma de Barcelona
January 1, 2009 - January 1, 2013Specialization course in UX Research at Universitat Oberta de Catalunya
January 1, 2023 - January 16, 2026Online Postgraduate Degree in Data Analytics for Social Science at Universitat de Barcelona
January 1, 2022 - January 1, 2022Master in Contemporary Migrations at Universitat de Barcelona
January 1, 2014 - January 1, 2016Bachelor’s Degree in Social and Cultural Anthropology at Universitat Autònoma de Barcelona
January 1, 2009 - January 1, 2013Qualifications
Certifications Courses on Analytics and Statistical Foundations
January 1, 2023 - January 16, 2026Online Data Driven Design
January 1, 2023 - January 16, 2026Business Anthropology and Thick Data Analysis
January 1, 2020 - January 1, 2021Analytics and Statistical Foundations
January 1, 2023 - January 16, 2026Online Data Driven Design Course
January 1, 2023 - January 16, 2026Business Anthropology and Thick Data Analysis (Online)
January 1, 2020 - January 1, 2021Industry Experience
Travel & Hospitality, Professional Services, Software & Internet, Media & Entertainment, Non-Profit Organization, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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