Hi, I’m Celia Herrera Giraldo, a UX Researcher focused on quantitative methods and data-driven product insights. I analyze how users interact with digital applications to improve experience, adoption, and KPIs in travel and tech environments, collaborating with multidisciplinary teams in Barcelona. Beyond work, I’m passionate about social sciences and migration studies, and I enjoy learning new data tools and research methods. I strive to bridge research, product, and business goals to deliver meaningful outcomes and help teams make informed decisions.

Celia Herrera Giraldo

Hi, I’m Celia Herrera Giraldo, a UX Researcher focused on quantitative methods and data-driven product insights. I analyze how users interact with digital applications to improve experience, adoption, and KPIs in travel and tech environments, collaborating with multidisciplinary teams in Barcelona. Beyond work, I’m passionate about social sciences and migration studies, and I enjoy learning new data tools and research methods. I strive to bridge research, product, and business goals to deliver meaningful outcomes and help teams make informed decisions.

Available to hire

Hi, I’m Celia Herrera Giraldo, a UX Researcher focused on quantitative methods and data-driven product insights. I analyze how users interact with digital applications to improve experience, adoption, and KPIs in travel and tech environments, collaborating with multidisciplinary teams in Barcelona.

Beyond work, I’m passionate about social sciences and migration studies, and I enjoy learning new data tools and research methods. I strive to bridge research, product, and business goals to deliver meaningful outcomes and help teams make informed decisions.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Galician
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

UX Researcher - Quantitative at Travelport
January 1, 2022 - Present
I analyze user behavior while they interact with the application. The goal of my work is to help improve the experience and adoption of different features, identify potential risks, and establish experience-related metrics that have an impact on business KPIs
Research Assistant at CIDOB
January 1, 2016 - June 30, 2016
Participation in two European projects related to culture, gender, youth, migration, public policies and international cooperation
Profiling Analyst Team Lead at Netquest
January 1, 2016 - January 1, 2022
Professional development in a multidisciplinary and technological environment, performing analytic tasks on quantitative and qualitative data within a market research company
Anthropology Researcher at Punt de Referència
March 1, 2013 - June 1, 2013
Non-profit organization where I collaborated by evaluating the results of their reports to inform conclusions and improve their intervention programs.
Antropólogo at Punt de Referència
March 1, 2013 - June 30, 2013
Non-profit organization where I collaborated by evaluating the results of their reports to inform conclusions and improve their intervention programs
Customer Service Specialist at Hewlett-Packard
January 1, 2013 - January 1, 2016
Support service for Banc Sabadell employees regarding operations, procedures and matters related to the payments area
Administrative Officer at Assessor's Gran Via
January 1, 2009 - January 1, 2013
Administrative agency. Responsibilities included customer service, document management, preparation of meetings and accounting tasks.
Administrative Officer at Assessors Gran Via
January 1, 2009 - January 1, 2013
Administrative agency. Responsibilities included customer service, document management, preparation of meetings and accounting tasks

Education

Postgraduate degree in Data Analytics for social science at Universitat Oberta de Catalunya
January 1, 2023 - January 16, 2026
Master in Contemporary Migrations at Universitat de Barcelona
January 1, 2022 - January 16, 2026
Bachelor's Degree in Social and Cultural Anthropology at Universitat de Barcelona
January 1, 2014 - January 1, 2016
Certifications courses in Analytics and Statistical Foundations at Universitat Autònoma de Barcelona
January 1, 2009 - January 1, 2013
Specialization course in UX Research at Universitat Oberta de Catalunya
January 1, 2023 - January 16, 2026
Online Postgraduate Degree in Data Analytics for Social Science at Universitat de Barcelona
January 1, 2022 - January 1, 2022
Master in Contemporary Migrations at Universitat de Barcelona
January 1, 2014 - January 1, 2016
Bachelor’s Degree in Social and Cultural Anthropology at Universitat Autònoma de Barcelona
January 1, 2009 - January 1, 2013

Qualifications

Certifications Courses on Analytics and Statistical Foundations
January 1, 2023 - January 16, 2026
Online Data Driven Design
January 1, 2023 - January 16, 2026
Business Anthropology and Thick Data Analysis
January 1, 2020 - January 1, 2021
Analytics and Statistical Foundations
January 1, 2023 - January 16, 2026
Online Data Driven Design Course
January 1, 2023 - January 16, 2026
Business Anthropology and Thick Data Analysis (Online)
January 1, 2020 - January 1, 2021

Industry Experience

Travel & Hospitality, Professional Services, Software & Internet, Media & Entertainment, Non-Profit Organization, Education