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I'm a digital product marketing and growth specialist with a robust track record in leading product growth in fast-paced environments. I’m an ex-Big 4 management consultant with significant digital product marketing experience, and I excel at turning strategic vision into execution and results. I’ve led marketing teams to drive growth across media & entertainment, telecoms and financial services, leveraging AI marketing automation, subscriptions, GTM planning, funnel optimization, acquisition, retention, engagement and cross-functional leadership. I’m known for a pragmatic, analytical approach to solving complex challenges and delivering rapid benefits.…I'm a digital product marketing and growth specialist with a robust track record in leading product growth in fast-paced environments. I’m an ex-Big 4 management consultant with significant digital product marketing experience, and I excel at turning strategic vision into execution and results. I’ve led marketing teams to drive growth across media & entertainment, telecoms and financial services, leveraging AI marketing automation, subscriptions, GTM planning, funnel optimization, acquisition, retention, engagement and cross-functional leadership. I’m known for a pragmatic, analytical approach to solving complex challenges and delivering rapid benefits.

David Pagliari

PRO

Product Marketer, Growth Marketer, Marketing Automation Specialist, +4

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I'm a digital product marketing and growth specialist with a robust track record in leading product growth in fast-paced environments. I’m an ex-Big 4 management consultant with significant digital product marketing experience, and I excel at turning strategic vision into execution and results. I’ve led marketing teams to drive growth across media & entertainment, telecoms and financial services, leveraging AI marketing automation, subscriptions, GTM planning, funnel optimization, acquisition, retention, engagement and cross-functional leadership. I’m known for a pragmatic, analytical approach to solving complex challenges and delivering rapid benefits.…I'm a digital product marketing and growth specialist with a robust track record in leading product growth in fast-paced environments. I’m an ex-Big 4 management consultant with significant digital product marketing experience, and I excel at turning strategic vision into execution and results. I’ve led marketing teams to drive growth across media & entertainment, telecoms and financial services, leveraging AI marketing automation, subscriptions, GTM planning, funnel optimization, acquisition, retention, engagement and cross-functional leadership. I’m known for a pragmatic, analytical approach to solving complex challenges and delivering rapid benefits.

Available to hire

London, United Kingdom

I’m a digital product marketing and growth specialist with a robust track record in leading product growth in fast-paced environments. I’m an ex-Big 4 management consultant with significant digital product marketing experience, and I excel at turning strategic vision into execution and results. I’ve led marketing teams to drive growth across media & entertainment, telecoms and financial services, leveraging AI marketing automation, subscriptions, GTM planning, funnel optimization, acquisition, retention, engagement and cross-functional leadership. I’m known for a pragmatic, analytical approach to solving complex challenges and delivering rapid benefits.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Transformation - Interim Management at Adviso Solutions Ltd

January 1, 2019 - Present

As an interim, I lead product programs in the UK and Middle East for PE clients, overseeing the design and delivery of innovative new digital product transformations. Notable engagements include NEOM Gaming (building the Middle East's premier video gaming startup accelerator and advising on game launches, AI-enabled marketing automation integration, and growth plans) and Esure Migration (leading customer product marketing through a digital transformation, migrating 2M subscribers to a new CRM platform, reducing operating costs ~60% and lifting retention). Also directed e-commerce and product marketing overhauls for SK:N, and provided periodic advisory on subscription product design for Vizrt. In parallel, I have advised and trained on AI-driven marketing tools to scale marketing functions across product design, content production, PR and acquisition workflows.

EVP - Digital Products at NAVICO – Smart Boat Consumer Electronics

January 1, 2018 - January 1, 2019

Led the creation of a new digital product services division, built engineering scrums and a product team, and drove a direct-to-consumer strategy. Achievements include growing e-commerce revenue from zero to $5M via a new Shopify site, boosting affiliate programs, ASO, CRO, paid search, and deploying marketing testing methodologies. Directed IoT boat tracking/navigation app development, attracting 100K+ subscribers, and leading multiple scrum teams to rapid prototyping and commercial viability.

Senior Product Marketing Director at Microsoft – Xbox Gaming Division

January 1, 2009 - January 1, 2017

Led global Xbox LIVE subscriptions from 9M to 20M subscribers; incubated and launched Xbox Game Pass to over 35M subscribers and 20M MAU. Improved direct e-commerce for consoles in the US from 2% to 10% of total sales by optimizing channel strategy and digital shopping experience (CRO, CTR, SEO, search).

Interim Product Transformation Lead at Adviso Solutions Ltd

January 1, 2019 - Present

Led product programs in the UK and Middle East for PE clients, overseeing the design and delivery of innovative digital product transformations. Key projects included NEOM Gaming (regional video gaming hub development and accelerator, portfolio investments in startups), Esure Migration (led customer product marketing for migrating 2 million subscription customers to a new CRM platform; reduced operating costs ~60%; improved retention by 200 bps), SK:N (e-commerce marketing strategy overhaul and Shopify site redesign), and Vizrt (subscription product design advisory for B2B SaaS). Also advised on AI marketing automation adoption to scale marketing workflows.

Senior Product Marketing Director, Xbox Gaming Division at Microsoft – Xbox

January 1, 2009 - December 31, 2017

Led senior product roles across Xbox US & UK; expanded Xbox LIVE subscriptions from 9M to 20M; spearheaded incubation and launch of Xbox Game Pass (over 35M subscribers, 20M MAU); boosted direct e-commerce (B2C) console sales from 2% to 10% through channel optimization and improved online shopping experience; managed cross-functional teams and strategic initiatives, including Xbox Cloud Gaming Service (foundational business model, GTM, and board alignment).