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I'm Vipul Halathi, a strategic marketing and research professional with 6+ years of cross-functional experience across B2B research, stakeholder research, customer experience, and brand development. I excel at translating qualitative insights into actionable marketing strategies, enabling GTM alignment, and supporting sales with data-backed storytelling. I'm passionate about building human-centric brands and businesses that blend creativity, logic, and empathy. I’ve driven digital transformation through AI/ML-led innovations and collaborated with product, engineering, and client-success teams to deliver stakeholder-validated outcomes.…I'm Vipul Halathi, a strategic marketing and research professional with 6+ years of cross-functional experience across B2B research, stakeholder research, customer experience, and brand development. I excel at translating qualitative insights into actionable marketing strategies, enabling GTM alignment, and supporting sales with data-backed storytelling. I'm passionate about building human-centric brands and businesses that blend creativity, logic, and empathy. I’ve driven digital transformation through AI/ML-led innovations and collaborated with product, engineering, and client-success teams to deliver stakeholder-validated outcomes.

Vipul Halathi

Marketing Strategist, Brand Designer, Content Strategist, +4

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I'm Vipul Halathi, a strategic marketing and research professional with 6+ years of cross-functional experience across B2B research, stakeholder research, customer experience, and brand development. I excel at translating qualitative insights into actionable marketing strategies, enabling GTM alignment, and supporting sales with data-backed storytelling. I'm passionate about building human-centric brands and businesses that blend creativity, logic, and empathy. I’ve driven digital transformation through AI/ML-led innovations and collaborated with product, engineering, and client-success teams to deliver stakeholder-validated outcomes.…I'm Vipul Halathi, a strategic marketing and research professional with 6+ years of cross-functional experience across B2B research, stakeholder research, customer experience, and brand development. I excel at translating qualitative insights into actionable marketing strategies, enabling GTM alignment, and supporting sales with data-backed storytelling. I'm passionate about building human-centric brands and businesses that blend creativity, logic, and empathy. I’ve driven digital transformation through AI/ML-led innovations and collaborated with product, engineering, and client-success teams to deliver stakeholder-validated outcomes.

Available to hire

I’m Vipul Halathi, a strategic marketing and research professional with 6+ years of cross-functional experience across B2B research, stakeholder research, customer experience, and brand development. I excel at translating qualitative insights into actionable marketing strategies, enabling GTM alignment, and supporting sales with data-backed storytelling.

I’m passionate about building human-centric brands and businesses that blend creativity, logic, and empathy. I’ve driven digital transformation through AI/ML-led innovations and collaborated with product, engineering, and client-success teams to deliver stakeholder-validated outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Kannada

Advanced

Work Experience

Senior Business Process Analyst – Qualitative Research at Acuity Analytics

April 1, 2025 - Present

Presented NPS and digital experience insights to senior leadership, including a global VP, driving the adoption of UI/UX enhancements embedded across the client portal ecosystem. Led stakeholder assessment studies across banking and capital markets, recommending product and service enhancements that strengthened competitiveness in quality and pricing; conducted digital customer experience research that redesigned client support, improving usability, ticketing workflows, and lifecycle visibility. Designed and implemented an AI/ML-driven text analytics framework that streamlined qualitative research workflows and accelerated actionable insight delivery, while collaborating cross-functionally with product, tech, and client success teams to embed research findings into development roadmaps, action management, and client engagement strategies.

Marketing & Research Consultant (Freelance) at MIHIRA Groups

March 1, 2023 - February 1, 2025

Led market research, UI/UX testing, and GTM strategy for digital transformation of legacy knowledge base to a working business model. Conducted stakeholder interviews and user journey mapping to improvise product enablement and brand development. Developed positioning frameworks and content strategy for upcoming web and mobile platforms.

Community Manager (Research and Analysis) at Google Operations Centre

August 1, 2022 - February 1, 2023

Delivered quarterly research reports on Google Maps, Blogger, and Android TV used by global product teams, influencing roadmap decisions for products with 100M+ users. Synthesized community insights into actionable recommendations for product and feature development. Represented India at the 2022 Community Summit in Singapore, aligning global research practices and providing updates to global stakeholders.

Business Consultant (Volunteer) at Vismaya Foundations

October 1, 2021 - June 30, 2022

Conducted secondary research and text analysis to define product-market fit and digital strategy in Karnataka based on regional language. Boosted journal subscriptions from 200 to 900+ within 6 months by implementing targeted CRM workflows and personalized email outreach and cold calling. Collaborated with product and design teams to optimize UI/UX and content flow for journal design and blogging.

Volunteer Business Consultant at Vismaya Foundations

October 1, 2021 - June 1, 2022

Associate Consultant at Feedback Business Insights

January 1, 2020 - September 1, 2021

Led 15+ B2B secondary research projects across 4 industries, delivering insights that informed GTM strategies and improved client decision-making and CSAT/DSAT scores by 18% in 14 months. Influenced product decisions for clients through deep-dive brand studies and customer journey mapping. Delivered executive-level recommendations to clients in IT, FMCG, Real Estate, and Healthcare, leveraging data-driven insights and KPIs to drive business optimization and market growth.

Intern at Taiwan International Port Corporation (TIPC)

April 1, 2019 - June 1, 2019

Supported social media marketing initiatives to expand global digital presence and presented sustainability insights to executive leadership on global port activities, tourism, and sustainable practices to the Director of TIPC, Kaohsiung, Taiwan.

Customer Experience Manager at Benelli, India

April 1, 2017 - June 1, 2018

Executed 40+ brand activation campaigns across Southern Karnataka, resulting in a 25% increase in regional sales and acquisition of 200+ long-term clients within 12 months. Analyzed regional sales data to optimize dealership strategy and customer outreach. Trained area managers on high-value product marketing and CRM systems.

Apprenticeship Trainee at Indian Space Research Organization (ISRO)

January 1, 2017 - June 1, 2017

Completed final year project on the Design and Analysis of Support Structures for Electronic Subsystems Related to Spacecraft; designed and analyzed spacecraft support structures, contributing to mission-critical engineering under the guidance of Dr. Poomani (Head, Structures, ISRO) and Dr. Sheik Jhonny Bhasha (Lead, Chandrayaan-2, ISRO).

Intern at Volvo Construction Equipment

May 1, 2016 - August 1, 2016

Applied lean management principles in manufacturing to optimize workflows, reduce waste, and improve operational efficiency.