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Hi, I'm Pei-Chen Lin (Pegi). I'm a content creator, copywriter, and social media marketing planner with a passion for writing, illustration, and photography — I use these tools to document and share the moments of everyday life. I run a personal brand called “MadamPG”, where I share my creative works and personal stories. With 9 years of experience in copywriting and social media marketing, I’ve worked with major online media platforms including Popdaily, Pinkoi, and LINE Shopping, gaining invaluable insights and hands-on experience in digital content strategy and community engagement.…Hi, I'm Pei-Chen Lin (Pegi). I'm a content creator, copywriter, and social media marketing planner with a passion for writing, illustration, and photography — I use these tools to document and share the moments of everyday life. I run a personal brand called “MadamPG”, where I share my creative works and personal stories. With 9 years of experience in copywriting and social media marketing, I’ve worked with major online media platforms including Popdaily, Pinkoi, and LINE Shopping, gaining invaluable insights and hands-on experience in digital content strategy and community engagement.

Pei-Chen Lin

Copywriter, Content Strategist, Illustrator, +2

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Hi, I'm Pei-Chen Lin (Pegi). I'm a content creator, copywriter, and social media marketing planner with a passion for writing, illustration, and photography — I use these tools to document and share the moments of everyday life. I run a personal brand called “MadamPG”, where I share my creative works and personal stories. With 9 years of experience in copywriting and social media marketing, I’ve worked with major online media platforms including Popdaily, Pinkoi, and LINE Shopping, gaining invaluable insights and hands-on experience in digital content strategy and community engagement.…Hi, I'm Pei-Chen Lin (Pegi). I'm a content creator, copywriter, and social media marketing planner with a passion for writing, illustration, and photography — I use these tools to document and share the moments of everyday life. I run a personal brand called “MadamPG”, where I share my creative works and personal stories. With 9 years of experience in copywriting and social media marketing, I’ve worked with major online media platforms including Popdaily, Pinkoi, and LINE Shopping, gaining invaluable insights and hands-on experience in digital content strategy and community engagement.

Available to hire

Hi, I’m Pei-Chen Lin (Pegi). I’m a content creator, copywriter, and social media marketing planner with a passion for writing, illustration, and photography — I use these tools to document and share the moments of everyday life.

I run a personal brand called “MadamPG”, where I share my creative works and personal stories. With 9 years of experience in copywriting and social media marketing, I’ve worked with major online media platforms including Popdaily, Pinkoi, and LINE Shopping, gaining invaluable insights and hands-on experience in digital content strategy and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior B2B Content Strategist & Illustrator at Self-employed / MadamPG (Personal Brand)

December 1, 2020 - Present

Content creator, copywriter, and marketer running the MadamPG personal brand. Responsibilities include article writing, translation, content planning, performance analysis, editing & proofreading, and social media management, with a focus on documentation and sharing moments of everyday life.

Senior B2B Content Strategist at LINE TODAY Shopping

July 1, 2018 - December 1, 2019

LINE TODAY Shopping content management and traffic optimization: monitor GA data and adjust article exposure strategies in real time; tailor copywriting and visual selection for different placements. Cross-department communication; article structure planning; topic sourcing; monthly theme planning; SEO keyword research. Managed LINE Shopping Facebook and LINE@ accounts; wrote sponsored articles and trend roundup content; contributed to performance analysis.

Content & Marketing Specialist at Pinkoi

July 1, 2015 - September 1, 2018

Wrote articles on design information and trend news; translated designer interviews; photography and retouching; planned Pinkoi Zine direction; analyzed article performance with Google Analytics; managed Pinkoi Zine’s Facebook page; learned SEO tools (Google Trends, Keywords Planner).