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I am Abdullah Safdar, a Digital Marketing Specialist with 4+ years of experience in performance marketing, PPC campaign management, and paid media strategy across Google Ads and Meta Ads. I thrive on crafting data-driven strategies to scale campaigns and improve ROAS. My approach combines CRO, audience targeting, and analytics across the US, UK, and GCC markets to deliver measurable results. I enjoy collaborating with design and development teams to optimize tracking and reporting, and I stay curious about new platforms and tactics.…I am Abdullah Safdar, a Digital Marketing Specialist with 4+ years of experience in performance marketing, PPC campaign management, and paid media strategy across Google Ads and Meta Ads. I thrive on crafting data-driven strategies to scale campaigns and improve ROAS. My approach combines CRO, audience targeting, and analytics across the US, UK, and GCC markets to deliver measurable results. I enjoy collaborating with design and development teams to optimize tracking and reporting, and I stay curious about new platforms and tactics.

Abdullah Safdar

Digital Marketer, Performance Marketer, PPC Manager, +2

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I am Abdullah Safdar, a Digital Marketing Specialist with 4+ years of experience in performance marketing, PPC campaign management, and paid media strategy across Google Ads and Meta Ads. I thrive on crafting data-driven strategies to scale campaigns and improve ROAS. My approach combines CRO, audience targeting, and analytics across the US, UK, and GCC markets to deliver measurable results. I enjoy collaborating with design and development teams to optimize tracking and reporting, and I stay curious about new platforms and tactics.…I am Abdullah Safdar, a Digital Marketing Specialist with 4+ years of experience in performance marketing, PPC campaign management, and paid media strategy across Google Ads and Meta Ads. I thrive on crafting data-driven strategies to scale campaigns and improve ROAS. My approach combines CRO, audience targeting, and analytics across the US, UK, and GCC markets to deliver measurable results. I enjoy collaborating with design and development teams to optimize tracking and reporting, and I stay curious about new platforms and tactics.

Available to hire

I am Abdullah Safdar, a Digital Marketing Specialist with 4+ years of experience in performance marketing, PPC campaign management, and paid media strategy across Google Ads and Meta Ads. I thrive on crafting data-driven strategies to scale campaigns and improve ROAS.

My approach combines CRO, audience targeting, and analytics across the US, UK, and GCC markets to deliver measurable results. I enjoy collaborating with design and development teams to optimize tracking and reporting, and I stay curious about new platforms and tactics.

Skills

Google Ads

Facebook Ads

Data Visualization

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Data Visualization

Expert

Language

English

Advanced

Work Experience

Google Ads Specialist at Faisalabad

April 1, 2022 - Present

Responsible for developing and managing Google Ads campaigns. Involved in conducting thorough research to optimize campaigns and maximize ROI. Engaged in continuous monitoring and adjustments to achieve the best possible performance while maintaining client relationships.

Digital Marketing Manager at Spiral Clicks

July 20, 2025 - Present

Plan and manage multi-channel paid campaigns across Google Ads, Meta Ads, and LinkedIn. Improve lead conversion by 30% through precise audience targeting and bid strategy optimization. Conduct competitive research to refine messaging and positioning across landing pages and ads. Collaborate with design and development teams to implement tracking scripts, GA4, and custom event triggers. Decrease cost-per-lead by 25% via ongoing A/B testing and funnel optimization.

Google Ads Account Manager at Convosoft

August 20, 2024 - May 20, 2025

Managed multi-channel paid media campaigns (Google Ads & Meta Ads), increasing qualified leads by 30%+. Reduced Cost Per Lead (CPL) by 25% through audience segmentation and bid optimization strategies. Executed Meta Ads campaigns (lead generation & conversion objectives), improving ROAS by 20%. Conducted A/B testing across ad creatives, landing pages, and audiences, increasing conversion rates by 20%. Implemented GA4 and Meta Pixel tracking to measure campaign performance and optimize funnels.

Digital Marketing Executive at Globital

April 20, 2022 - June 20, 2024

Managed paid campaigns across Google Ads and Meta Ads with monthly budgets exceeding $20K+. Increased client revenue by 35%+ through cross-channel optimization and funnel improvements. Improved CTR by 18% and reduced CPC by 15% through creative testing and targeting strategies. Launched retargeting campaigns on Meta Ads, improving conversion rates and reducing drop-offs. Delivered performance insights and reports, enhancing client retention and campaign scalability.

Social Media Manager at Lyallpur Tech

January 20, 2020 - March 20, 2022

Built content calendars and ran paid promotions on Facebook, Instagram, and Twitter. Increased organic engagement by 60% through optimized posting schedules and content strategy. Launched influencer collaborations and handled community interactions to boost reach. Tracked post-performance metrics and adjusted content strategy accordingly.