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I am Yaxin Song, a Director, Multimedia Designer, and Art Director with 4+ years of experience supporting and executing fashion, lifestyle, and digital-first campaigns. I am hands-on in video production, social content development, and campaign execution, contributing to projects that generated 5M+ views and 100K+ audience growth. I am seeking junior to mid-level creative or marketing roles in the Canadian market and thrive in collaborative, team-oriented environments. I am fluent in English, Mandarin, Cantonese, and Korean, and I bring a friendly, proactive approach to brand storytelling.…I am Yaxin Song, a Director, Multimedia Designer, and Art Director with 4+ years of experience supporting and executing fashion, lifestyle, and digital-first campaigns. I am hands-on in video production, social content development, and campaign execution, contributing to projects that generated 5M+ views and 100K+ audience growth. I am seeking junior to mid-level creative or marketing roles in the Canadian market and thrive in collaborative, team-oriented environments. I am fluent in English, Mandarin, Cantonese, and Korean, and I bring a friendly, proactive approach to brand storytelling.

Yaxin Song

Video Editor, Film Director, Film Producer, +5

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I am Yaxin Song, a Director, Multimedia Designer, and Art Director with 4+ years of experience supporting and executing fashion, lifestyle, and digital-first campaigns. I am hands-on in video production, social content development, and campaign execution, contributing to projects that generated 5M+ views and 100K+ audience growth. I am seeking junior to mid-level creative or marketing roles in the Canadian market and thrive in collaborative, team-oriented environments. I am fluent in English, Mandarin, Cantonese, and Korean, and I bring a friendly, proactive approach to brand storytelling.…I am Yaxin Song, a Director, Multimedia Designer, and Art Director with 4+ years of experience supporting and executing fashion, lifestyle, and digital-first campaigns. I am hands-on in video production, social content development, and campaign execution, contributing to projects that generated 5M+ views and 100K+ audience growth. I am seeking junior to mid-level creative or marketing roles in the Canadian market and thrive in collaborative, team-oriented environments. I am fluent in English, Mandarin, Cantonese, and Korean, and I bring a friendly, proactive approach to brand storytelling.

Available to hire

I am Yaxin Song, a Director, Multimedia Designer, and Art Director with 4+ years of experience supporting and executing fashion, lifestyle, and digital-first campaigns. I am hands-on in video production, social content development, and campaign execution, contributing to projects that generated 5M+ views and 100K+ audience growth.

I am seeking junior to mid-level creative or marketing roles in the Canadian market and thrive in collaborative, team-oriented environments. I am fluent in English, Mandarin, Cantonese, and Korean, and I bring a friendly, proactive approach to brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Illustration

Expert

Logo

Expert

Social Media Design

Expert

Intermediate

Language

English

Fluent

Chinese

Advanced

Korean

Advanced

Work Experience

Chief Content Director at Sen Street Media and Advertising Co.

May 1, 2020 - September 1, 2021

Led the concept-to-launch execution of creative campaigns for lifestyle and youth brands, aligning brand voice with trend-forward visuals across platforms, growing audience by 100K+ and 5M+ views. Directed and managed large-scale campaign productions including on-set coordination, shoot scheduling, and cross-departmental communication. Supervised production pipelines for fashion and lifestyle brands (Arc'teryx, Carhartt, Casio), ensuring deliverables meet creative briefs and launch timelines. Partnered with freelance editors, designers, and studios to execute seasonal marketing visuals and packaging rollouts. Maintained casting databases and liaised with external agencies for quarterly campaigns.

Senior Content Producer at Yi Tan Network Technology

January 1, 2022 - May 1, 2023

Led the execution of company-wide communications through WeChat, newsletters, achieving 1.3M+ total views. Managed daily operations of ecommerce asset production, deadlines and coordinating between content and product teams. Tracked budgets and ensured proper documentation, including release forms and invoicing for product launches. Supported studio upkeep and shot readiness, troubleshooting real-time production issues to meet tight delivery schedules.

Director at Vivisong Production Co.

September 1, 2021 - January 1, 2022

Led end-to-end creative campaigns for fashion and lifestyle brands; provided art direction and visual storytelling; on-set production coordination; produced 1.3M+ views; collaborated with editors and external studios to refine typography, color, and composition; managed casting databases and liaised with agencies for quarterly campaigns.

Senior Content Producer at Yi Tan Network Technology

May 1, 2020 - September 1, 2021

Led content production, digital marketing and social media strategy; produced 20+ videos per week for distribution on TikTok and Douyin; oversaw collaboration with marketing and product teams to translate briefs into engaging outputs.

Freelance Creative Director at Freelance Projects

September 1, 2023 - Present

Developed concept-driven visuals for fashion, music, and lifestyle content across social-first platforms; directed visual identity, editing style, and storytelling approach for seasonal campaigns; coordinated with freelance editors and studios to ensure cohesive outputs while maintaining production efficiency.

Video Editor (Remote) at Universal Music London (Remote)

June 20, 2025 - July 20, 2025

Edited, color graded, and polished 20+ videos per week for artist Cian Ducrot; created bilingual English and Chinese subtitles for TikTok and Douyin distribution; designed eye-catching thumbnails to boost engagement and ensured high-volume, brand-consistent outputs.

Chief Content Director at Street Media and Advertising Co.

January 1, 2022 - May 1, 2023

Led content strategy and creative production for campaigns; collaborated with marketing teams; contributed to projects that generated 5M+ views and 100K+ audience growth; international collaboration and on-brand storytelling.

Freelance Creative Director at Remote

September 1, 2023 - Present

Developed concept-driven visuals for music, fashion, and lifestyle content across social-first platforms; on-set coordination; collaborated with editors, designers, and external studios to deliver cohesive campaigns.

Freelance Creative Director at Universal Music London

June 1, 2025 - July 1, 2025

Edited, color graded, and polished 20+ videos per week featuring artist Cian Ducrot for distribution on TikTok and Douyin; created bilingual English and Chinese subtitles; designed eye-catching thumbnails; aligned visuals with brand voice and campaign strategy.