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I'm Rosario Nazarena Ortega Escudero, a graphic designer and UX/UI designer specialized in branding and visual identity. I’m passionate about creating strategic, functional, and visually strong design solutions that help brands communicate effectively with their audiences. I thrive in collaborative environments and continuously seek opportunities to grow and refine my craft. I enjoy turning creative briefs into polished assets—from social media graphics and brand guidelines to digital content and marketing assets. I value clear visual communication, usability, and delivering high-quality work on deadline while embracing feedback to improve outcomes.…I'm Rosario Nazarena Ortega Escudero, a graphic designer and UX/UI designer specialized in branding and visual identity. I’m passionate about creating strategic, functional, and visually strong design solutions that help brands communicate effectively with their audiences. I thrive in collaborative environments and continuously seek opportunities to grow and refine my craft. I enjoy turning creative briefs into polished assets—from social media graphics and brand guidelines to digital content and marketing assets. I value clear visual communication, usability, and delivering high-quality work on deadline while embracing feedback to improve outcomes.

Rosario Nazarena Ortega Escudero

Graphic Designer, UI Designer, UX Designer, +3

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I'm Rosario Nazarena Ortega Escudero, a graphic designer and UX/UI designer specialized in branding and visual identity. I’m passionate about creating strategic, functional, and visually strong design solutions that help brands communicate effectively with their audiences. I thrive in collaborative environments and continuously seek opportunities to grow and refine my craft. I enjoy turning creative briefs into polished assets—from social media graphics and brand guidelines to digital content and marketing assets. I value clear visual communication, usability, and delivering high-quality work on deadline while embracing feedback to improve outcomes.…I'm Rosario Nazarena Ortega Escudero, a graphic designer and UX/UI designer specialized in branding and visual identity. I’m passionate about creating strategic, functional, and visually strong design solutions that help brands communicate effectively with their audiences. I thrive in collaborative environments and continuously seek opportunities to grow and refine my craft. I enjoy turning creative briefs into polished assets—from social media graphics and brand guidelines to digital content and marketing assets. I value clear visual communication, usability, and delivering high-quality work on deadline while embracing feedback to improve outcomes.

Available to hire

I’m Rosario Nazarena Ortega Escudero, a graphic designer and UX/UI designer specialized in branding and visual identity. I’m passionate about creating strategic, functional, and visually strong design solutions that help brands communicate effectively with their audiences. I thrive in collaborative environments and continuously seek opportunities to grow and refine my craft.

I enjoy turning creative briefs into polished assets—from social media graphics and brand guidelines to digital content and marketing assets. I value clear visual communication, usability, and delivering high-quality work on deadline while embracing feedback to improve outcomes.

Skills

Brand Identity

Experience Level

Brand Identity

Intermediate

Language

Spanish; Castilian

Advanced

English

Advanced

Work Experience

Visual Designer at Freelance

January 1, 2024 - Present

Designed on-brand visual assets for business and professional brands based on creative briefs, copies, and guidelines. Created social media graphics (carousels, static posts, stories) for Instagram and LinkedIn, contributing to 20–30% higher engagement compared to previous visuals. Adapted designs to multiple formats and aspect ratios, reducing revision rounds by approximately 25%. Implemented organized file systems and version control, improving workflow efficiency by 30%. Delivered high-quality assets on deadline, incorporating feedback efficiently and reducing turnaround time by 20%.

Visual Designer & Community Manager at Delicate Beauty Salon

January 1, 2024 - January 1, 2025

Developed and executed visual content for social media aligned with brand identity and marketing goals. Designed branded assets (posts, carousels, stories) that supported a 25–35% increase in audience engagement over time. Ensured brand consistency across all digital touchpoints, strengthening brand recognition and visual clarity. Collaborated closely with the client to interpret creative direction, reducing content revisions by 20%. Managed timelines and content delivery, maintaining consistent posting schedules and improving overall content performance.

Graphic Designer at Print Shop & Graphic Production | Esmerilados Córdoba

January 1, 2024 - January 1, 2025

Designed visual assets for digital and print applications, including signage and promotional materials. Prepared production-ready files, reducing printing and installation errors by 30%. Managed multiple design requests simultaneously, meeting tight deadlines and improving delivery time by 20%. Collaborated with production and installation teams to ensure accurate execution and fewer reprints. Applied UX principles to improve website usability, contributing to 15–20% faster user navigation and inquiry flow.