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I’m Joy Sokunbi, a results-driven digital marketing professional with 6+ years of experience turning data into growth across social media, paid advertising, email marketing, and content creation. I excel at building multi-channel campaigns, optimizing performance with Meta Ads Manager, Google Analytics, and automation tools to boost brand visibility and ROI. I’m passionate about storytelling through multimedia content and collaborating with cross-functional teams to align digital initiatives with business goals. I stay ahead of trends, experiment with new channels, and continually refine strategies to engage audiences and drive measurable results.…I’m Joy Sokunbi, a results-driven digital marketing professional with 6+ years of experience turning data into growth across social media, paid advertising, email marketing, and content creation. I excel at building multi-channel campaigns, optimizing performance with Meta Ads Manager, Google Analytics, and automation tools to boost brand visibility and ROI. I’m passionate about storytelling through multimedia content and collaborating with cross-functional teams to align digital initiatives with business goals. I stay ahead of trends, experiment with new channels, and continually refine strategies to engage audiences and drive measurable results.

Joy Sokunbi

Content Creator, Graphic Designer, Photographer, +1

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I’m Joy Sokunbi, a results-driven digital marketing professional with 6+ years of experience turning data into growth across social media, paid advertising, email marketing, and content creation. I excel at building multi-channel campaigns, optimizing performance with Meta Ads Manager, Google Analytics, and automation tools to boost brand visibility and ROI. I’m passionate about storytelling through multimedia content and collaborating with cross-functional teams to align digital initiatives with business goals. I stay ahead of trends, experiment with new channels, and continually refine strategies to engage audiences and drive measurable results.…I’m Joy Sokunbi, a results-driven digital marketing professional with 6+ years of experience turning data into growth across social media, paid advertising, email marketing, and content creation. I excel at building multi-channel campaigns, optimizing performance with Meta Ads Manager, Google Analytics, and automation tools to boost brand visibility and ROI. I’m passionate about storytelling through multimedia content and collaborating with cross-functional teams to align digital initiatives with business goals. I stay ahead of trends, experiment with new channels, and continually refine strategies to engage audiences and drive measurable results.

Available to hire

I’m Joy Sokunbi, a results-driven digital marketing professional with 6+ years of experience turning data into growth across social media, paid advertising, email marketing, and content creation. I excel at building multi-channel campaigns, optimizing performance with Meta Ads Manager, Google Analytics, and automation tools to boost brand visibility and ROI.

I’m passionate about storytelling through multimedia content and collaborating with cross-functional teams to align digital initiatives with business goals. I stay ahead of trends, experiment with new channels, and continually refine strategies to engage audiences and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing / Creative Professional at Accenture

April 1, 2024 - Present

Developed and executed comprehensive digital marketing strategies across social media, paid advertising, email marketing, and content marketing to drive brand awareness and lead generation. Managed end-to-end paid campaigns using Meta Ads Manager, Google Ads, and LinkedIn Ads, implementing advanced targeting, bidding strategies, and budget optimization to maximize ROI. Conducted A/B testing and multivariate experiments on ad creatives and landing pages to identify growth opportunities and improve performance. Collaborated with creative teams to produce multimedia content including promotional videos, graphics, and ad copy tailored to target audiences. Analyzed campaign performance with Google Analytics and platform dashboards to identify trends, optimize conversion funnels, and provide data-driven recommendations. Maintained budget oversight and ensured compliance with policies and brand guidelines, while staying current with trends.

Digital Marketing & Social Media Content Creator at Christ Apostolic Church - Way To Life, Ottawa

March 1, 2022 - Present

Strategically planned and executed integrated digital marketing campaigns across Google Ads (Search, Performance Max, Remarketing, YouTube) and Meta platforms (Facebook, Instagram) to boost event attendance and community engagement. Led email marketing initiatives with segmentation and automation to inform 500+ members; designed and implemented online fundraising strategies that increased online contributions. Grew digital presence to 20,000+ engagements through content planning, community management, and video marketing. Performed GA4 analysis to track user behavior and optimize conversion funnels, delivering actionable insights. Collaborated with leadership to align digital strategies with organizational goals.

Personal Insurance Advisor at Brokerlink Insurance

June 1, 2023 - January 1, 2024

Advised clients on insurance needs and tailored solutions; negotiated policy terms and pricing with providers to balance client satisfaction with profitability. Built trust through proactive communication and follow-up, contributing to retention. Maintained accurate CRM records and generated performance reports on daily activities.

Administrative Officer / Customer Retention Specialist at CSI Leasing and Investment Company Limited

January 1, 2018 - November 1, 2021

Achieved a 50% increase in client retention within six months through strategic engagement, personalized communication, and proactive problem resolution. Conducted market research to identify trends and opportunities. Mapped customer journeys across touchpoints and collaborated with marketing, sales, web development, and product teams to redesign the company website within 60 days, improving UX and lead generation. Managed social media campaigns to raise brand visibility and drive acquisition.

Customer Service Specialist / Administrative Assistant at Tales Oil and Gas Limited

August 1, 2016 - January 1, 2018

Conducted market research to analyze customer requirements, industry trends, and competitor positioning. Developed and implemented sales strategies and targeted value propositions; collaborated with marketing to optimize content for SEO and digital channels. Prepared and evaluated marketing programs, measuring effectiveness and identifying opportunities for growth.