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I am a senior strategist with a specialty in leading and producing large-scale executive events designed to position brands in alignment with business goals and meaningful attendee experiences. My passion is developing event strategies that amplify the cause and brand, elevate best practices, and delight audiences. I drive results by designing experiences, operational efficiencies and marketing/communications that advance strategic priorities while harnessing data to influence and create process, purpose, and structure.…I am a senior strategist with a specialty in leading and producing large-scale executive events designed to position brands in alignment with business goals and meaningful attendee experiences. My passion is developing event strategies that amplify the cause and brand, elevate best practices, and delight audiences. I drive results by designing experiences, operational efficiencies and marketing/communications that advance strategic priorities while harnessing data to influence and create process, purpose, and structure.

Andrea Reno

Marketing Consultant, Event Visualizer, Project Manager, +1

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I am a senior strategist with a specialty in leading and producing large-scale executive events designed to position brands in alignment with business goals and meaningful attendee experiences. My passion is developing event strategies that amplify the cause and brand, elevate best practices, and delight audiences. I drive results by designing experiences, operational efficiencies and marketing/communications that advance strategic priorities while harnessing data to influence and create process, purpose, and structure.…I am a senior strategist with a specialty in leading and producing large-scale executive events designed to position brands in alignment with business goals and meaningful attendee experiences. My passion is developing event strategies that amplify the cause and brand, elevate best practices, and delight audiences. I drive results by designing experiences, operational efficiencies and marketing/communications that advance strategic priorities while harnessing data to influence and create process, purpose, and structure.

Available to hire

I am a senior strategist with a specialty in leading and producing large-scale executive events designed to position brands in alignment with business goals and meaningful attendee experiences.

My passion is developing event strategies that amplify the cause and brand, elevate best practices, and delight audiences. I drive results by designing experiences, operational efficiencies and marketing/communications that advance strategic priorities while harnessing data to influence and create process, purpose, and structure.

Skills

Branding

Presentation Design

Experience Level

Branding

Expert

Presentation Design

Expert

Language

Work Experience

Owner | Event Strategist at Andrea Reno Studio, LLC

January 1, 2022 - Present

Seasoned event strategist with extensive experience delivering conference and event experiences for national nonprofits. Client work includes leading the end-to-end design and delivery of high-quality conferences, galas, and engagement socials that amplify the client’s brand and advance strategic goals. I bring a client’s event vision to life to inspire audiences to engage more deeply with their cause with expertise in event marketing, brand alignment, sponsorship and third-party relations, and event execution.

Senior Director Strategic Events & Engagement at YMCA of the USA

January 1, 2013 - January 1, 2022

Directed strategy and operating plan for a $10M business unit responsible for national, large-scale events for one of America’s largest nonprofit Associations. Oversight across the design, delivery, planning, and outcomes of 90+ national and local events and strategic initiatives from inception to completion. Led experience design, educational content, special events and mainstage message arc for multiple leadership conferences and sports championships. Implemented modern governance practices, branding alignment, and data-driven approaches to improve attendee and volunteer experiences.

Senior Director Brand Development and Compliance at YMCA of the USA

January 1, 2010 - January 1, 2013

Following historic brand revitalization, designed and implemented team infrastructure and a compliance model to expedite brand standards adoption and promote compliance across 2,000 chartered members’ associations. Created a network of 900 brand advocates, instituted brand education forums, and established a brand compliance audit system to certify associations. Also led cross-departmental brand governance and oversaw brand standards, budgeting, and stakeholder communications.