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I'm Pedro Villarroel, a UI/UX Designer and Project Manager with 10+ years of experience building websites and creating digital content. I thrive on turning complex problems into clean, intuitive experiences that drive growth. Bilingual in English and Spanish, I collaborate closely with marketing, sales, CX, and technical teams to deliver outcomes that matter. I value a positive culture, continuous learning, and delivering on-time results in both on-site and remote environments.…I'm Pedro Villarroel, a UI/UX Designer and Project Manager with 10+ years of experience building websites and creating digital content. I thrive on turning complex problems into clean, intuitive experiences that drive growth. Bilingual in English and Spanish, I collaborate closely with marketing, sales, CX, and technical teams to deliver outcomes that matter. I value a positive culture, continuous learning, and delivering on-time results in both on-site and remote environments.

Pedro Villarroel

UI Designer, UX Designer, Web Designer, +2

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I'm Pedro Villarroel, a UI/UX Designer and Project Manager with 10+ years of experience building websites and creating digital content. I thrive on turning complex problems into clean, intuitive experiences that drive growth. Bilingual in English and Spanish, I collaborate closely with marketing, sales, CX, and technical teams to deliver outcomes that matter. I value a positive culture, continuous learning, and delivering on-time results in both on-site and remote environments.…I'm Pedro Villarroel, a UI/UX Designer and Project Manager with 10+ years of experience building websites and creating digital content. I thrive on turning complex problems into clean, intuitive experiences that drive growth. Bilingual in English and Spanish, I collaborate closely with marketing, sales, CX, and technical teams to deliver outcomes that matter. I value a positive culture, continuous learning, and delivering on-time results in both on-site and remote environments.

Available to hire

I’m Pedro Villarroel, a UI/UX Designer and Project Manager with 10+ years of experience building websites and creating digital content. I thrive on turning complex problems into clean, intuitive experiences that drive growth.

Bilingual in English and Spanish, I collaborate closely with marketing, sales, CX, and technical teams to deliver outcomes that matter. I value a positive culture, continuous learning, and delivering on-time results in both on-site and remote environments.

Skills

HTML5

JavaScript

Web Design

Experience Level

Expert

HTML5

Expert

JavaScript

Expert

Web Design

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Website Manager at Green Sprouts

January 1, 2021 - December 31, 2023

Led major website projects and software integrations for B2B and D2C eCommerce. Designed UX wireframes and mockups for site redesigns; launched new products and optimized conversions on PDPs and landing pages. Developed pillar pages, audited SEO, updated metadata and schema markup, and implemented Pimcore for Product Information Management with Shopify data sync. Collaborated closely with Marketing, Sales, and CX to improve performance, ensured regulatory compliance, troubleshot issues, and minimized dead-end on-site paths. Configured automated emails and SMS flows (transactional, post-purchase, abandoned carts, win-backs, stock alerts, promotions). Monitored analytics and produced weekly performance reports. Integrated communication platforms and unified databases.

Project Development Manager at Taxleaf

January 1, 2018 - December 31, 2021

Managed desktop application scope from proposals to delivery using Scrum. Coordinated cross-functional teams, tracked budgets and timelines, and researched/integrated diverse APIs (chat, WhatsApp, payments, reviews, social, DocuSign). Conducted user research and QA, produced wireframes and sitemaps, and led client database migrations. Generated periodic status reports for leadership and managed Google Ads campaigns with data from Analytics, CrazyEgg, and Zoho. Performed A/B testing on landing pages and ads; reviewed and created website content. Integrated Microsoft Teams and SharePoint to optimize internal processes.

Content Manager Team Lead at Wunderman Thompson

January 1, 2015 - December 31, 2018

Managed content, images, metadata, video, SEO, and tagging for websites and mobile apps using Adobe Experience Manager CQ6. Led a diverse QA and Content Editors team, ran daily scrums, and conducted client deliverable review meetings. Created wireframes from a component repository and performed UI enhancements. Conducted bug fixes with HTML/CSS/JS and produced mockups for navigation, galleries, and landing pages. Trained in AEM CQ6 and collaborated with Project Managers on budgets and timelines; supported recruitment and team training; maintained performance reports and authoring documentation.

Marketing Assistant at Los Pibes Bookstore

January 1, 2013 - December 31, 2015

Redesigned an e-commerce site on WordPress, optimized SEO, launched marketing campaigns, and analyzed analytics for site and campaigns. Designed promotional banners, managed merchandising displays, and coordinated with suppliers. Managed social media presence and customer inquiries.

Marketing Manager Jr at Ambito Financiero

January 1, 2012 - December 31, 2013

Created landing pages, managed content updates, and designed promotional materials for weekly newspaper and monthly magazine. Ensured brand standards, executed email marketing campaigns, grew email databases, and coordinated events. Monitored social media responses and engagement.

IT Lab Assistant at Pierce College District

January 1, 2008 - December 31, 2010

Deployed IT equipment, managed inventory, troubleshot software issues, and performed maintenance on IT devices. Provided customer service and support, assisted with network issues.