Available to hire
I’ve been doing SEO, Meta Ads, Shopify, WordPress, and email cold outreach for 3+ years. I enjoy scaling paid and organic campaigns and building brand visibility across eCommerce, aesthetics, and FMCG.
I’m currently studying Digital Marketing MSc at Middlesex University, and I bring a hands-on, results-focused approach to performance marketing, lead nurturing, and conversion growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
Digital Marketing Executive at Digit aI Digital Marketing
March 1, 2025 - May 1, 2026Managed multiple social media accounts for client brands, running paid campaigns to increase brand awareness and engagement, alongside sales campaigns to boost daily sales. Ran email marketing campaigns through Apollo.io for outreach and lead nurturing, complementing organic and paid social activity. Optimized engagement workflows (QR cards, business profiles) for brands such as The Retro Bar and Djajj Broast, improving response time and community interaction. Planned and executed contests (e.g., PSL 2025) and used paid boosts to increase CTR, reach, and conversions.
Digital Marketing Executive at Digital Dart
March 1, 2025 - May 1, 2026Managed multiple social media accounts for client brands, running paid campaigns to increase brand awareness, engagement, and sales through sales-focused initiatives. Ran email marketing/outreach using Apollo.io and supported lead nurturing alongside organic and paid social activity. Optimized engagement workflows (QR cards, business profiles), planned and executed contests (e.g., PSL 2025), and used paid boosts to improve CTR, reach, and conversions.
Digital Art — Lahore Social Media Executive
February 1, 2025 - May 1, 2026Managed multiple social media accounts for client brands; ran paid campaigns to increase brand awareness and engagement, alongside sales campaigns that boosted daily sales. Ran email marketing campaigns via Apollo.io for outreach and lead nurturing, complementing organic and paid social activity. Optimised engagement workflows (QR cards, profiles, messaging automations) to improve response time and community interaction. Planned and executed seasonal contests (e.g., PSL 2025) and boosted paid posts to increase CTR, reach, and lead conversions.
Social Media Executive at Digital Dart
January 1, 2025 - PresentManage Meta platforms for clients including The Retro Bar, Dajjaj Broast, Happy Cow Cheese, Peetza Hour, NutrisLife, and Boots Orvino; direct creative strategy for social media banners, wall displays, and menu flyers; implement Meta automations for community engagement and timely responses; launch and boost contests and promotional campaigns; utilize AI tools for content creation; analyze campaign performance and optimize CTR, reach, and conversions.
London Aesthetics — Lahore Social Media Specialist
August 1, 2024 - March 1, 2025Used Meta Ads Manager, Meta Business Suite, YouTube, and Google Forms with Apollo.io to run social campaigns and generate leads through marketing funnels. Produced branded content calendars and visuals using Canva and Envat o Elements for consistent posting. Built campaign-driven social funnels for US-targeted Shopify stores, improving UX and conversion flow from social traffic. Executed audience targeting, retargeting, and creative testing to grow engagement and qualified leads.
Digital Marketing Specialist at London Aesthetics
August 1, 2024 - March 1, 2025Used SEMrush, Ubersuggest, Screaming Frog, Shopify, Google Keyword Planner, Apollo.io, and WordPress for SEO audits and store redevelopment. Managed Meta Ads Manager, Meta Business Suite, YouTube, Google Forms, and automation tools for lead generation campaigns. Built and optimized Shopify stores using SEO apps and content structuring for improved UX and conversion flows targeting US customers. Executed on-page, technical, and off-page SEO strategies to strengthen rankings and grow organic traffic.
Technamax — Lahore Social Media Specialist
June 1, 2024 - August 1, 2024Managed social media operations using Meta Business Suite, LinkedIn, Canva, Apollo.io, and analytics dashboards. Created platform-specific content and posting schedules to increase brand visibility. Improved profile optimisation and bio structuring (including business link dashboards) and content layouts to strengthen organic reach. Delivered social media strategies and calendars that strengthened branding and audience interaction.
Digital Marketing Specialist at Technamax
January 1, 2024 - January 1, 2024Managed and customized WordPress based ecommerce websites; created and optimized business profiles for improved branding; handled social media content creation and strategy for client pages; applied SEO strategies to enhance Google search visibility; analyzed digital metrics and recommended performance improvements.
Digital Marketing Associate at London Aesthetics
January 1, 2024 - January 1, 2025Executed comprehensive SEO for London Aesthetics, Ozone Aesthetics, Weightloss Revolution, and two Shopify stores; built and launched Shopify stores with integrated dropshipping tools targeting US customers; carried out detailed on-page, technical, and off-page SEO practices; managed Meta lead generation campaigns; coordinated with visual teams to produce contest based campaigns and maintain brand identity; created content calendars for active online engagement across platforms.
Global E-Commerce Consultants (GEC) — Multan Social Media Specialist at Global E-Commerce Consultants (GEC)
January 1, 2023 - May 1, 2024Operated Meta Ads Manager and Meta Pixel integration, and used LinkedIn, TikTok, and Excel analytics for paid social optimisation. Applied audience research, retargeting, and automation frameworks across campaigns. Improved follower growth by 30% and engagement by 45% through structured content calendars and ad strategy. Reduced CPC by 20% while increasing CTR by 40% using creative testing and data-driven optimisation.
Digital Marketing Specialist at Global E-Commerce Consultants (GEC) — Multan Digital
January 1, 2023 - May 1, 2024Operated Meta Ads Manager, LinkedIn, TikTok, Excel analytics, and tracking tools for paid campaign optimization. Applied audience research, retargeting, and automation frameworks across campaigns. Improved follower growth by 30% and engagement by 45% through structured content calendars and ad strategy. Reduced CPC by 20% while increasing CTR by 40% using data-led testing and optimization.
Digital Marketing Specialist at Global E-Commerce Consultants (GEC)
January 1, 2023 - January 1, 2024Increased social media engagement by 45% and follower growth by 30%; enhanced lead generation through targeted Meta campaigns with a 35% improvement; conducted campaign analysis to refine strategies and improve ROI; lowered CPC by 20% while increasing CTR by 40% through strategic paid campaigns.
Education
Bachelor of Arts (Hons) in Business Management at Arden University, UK
January 11, 2030 - January 1, 2022Pearson BTEC Level 5 Higher National Diploma (HND) in Business at Pearson UK
January 1, 2019 - January 1, 2021FSc Pre-Engineering at Forman Christian College, Lahore
January 1, 2015 - January 1, 2017Bachelor of Arts (Hons) in Business Management at Arden University, UK
January 1, 2019 - January 1, 2022Pearson BTEC Level 5 HND in Business at Pearson UK
January 1, 2019 - January 1, 2021FSc Pre - Engineering at Forman Christian College, Lahore
January 1, 2015 - January 1, 2017Bachelor of Arts (Hons) in Business Management at Arden University, UK
January 1, 2019 - January 1, 2022Pearson BTEC Level 5 HND in Business at Pearson UK
January 1, 2019 - January 1, 2021FSc Pre-Engineering at Forman Christian College, Lahore
January 1, 2015 - January 1, 2017Bachelor of Arts (Hons) in Business Management at Arden University, UK
January 1, 2019 - January 1, 2022Pearson BTEC Level 5 HND in Business at Pearson UK
January 1, 2019 - January 1, 2021FSc Pre-Engineering at Forman Christian College, Lahore
January 1, 2015 - January 1, 2017MSc Digital Marketing at Middlesex University, UK
January 11, 2030 - July 17, 2026Bachelor of Arts (Hons) in Business Management at Arden University, UK
January 1, 2019 - January 1, 2022Pearson BTEC L5 HND in Business at Pearson UK
January 1, 2019 - January 1, 2021FSc Pre-Engineering at Forman Christian College, Lahore
January 1, 2015 - January 1, 2017MSc Digital Marketing at Middlesex University, UK
January 11, 2030 - August 27, 2026Bachelor of Arts (Hons) in Business Management at Arden University, UK
January 1, 2022 - August 27, 2026Pearson BTEC L5 HND in Business at Pearson (UK)
January 1, 2019 - January 1, 2021FSc Pre-Engineering at Forman Christian College, Lahore
January 1, 2015 - January 1, 2017MSc Digital Marketing at Middlesex University
January 11, 2030 - August 27, 2026Bachelor of Arts (Hons) in Business Management at Arden University
January 1, 2019 - January 1, 2022Pearson BTEC Level 5 HND in Business at Pearson UK
January 1, 2019 - January 1, 2021FSc Pre-Engineering at Forman Christian College, Lahore
January 1, 2015 - January 1, 2017Qualifications
Complete SEO Training with ChatGPT & WordPress – Udemy
January 1, 2024 - January 16, 2026WordPress & Google Ads – Technamax
January 11, 2030 - January 16, 2026Blender for 3D Modeling – Self-taught
January 11, 2030 - January 16, 2026Complete SEO Training with ChatGPT & WordPress
January 11, 2030 - April 9, 2026WordPress & Google Ads Course
January 11, 2030 - April 9, 2026Blender for 3D Modeling
January 11, 2030 - April 9, 2026Google Ads
January 11, 2030 - April 29, 2026Meta Ads Manager: GenAI Feature Integration
January 11, 2030 - April 29, 2026SEO Visibility, Keyword Research, and Auditing
January 11, 2030 - April 29, 2026LinkedIn Marketing Fundamentals
January 11, 2030 - April 29, 2026AI Social Media Marketing with ChatGPT & Gemini
January 11, 2030 - April 29, 2026Social Media Management
January 11, 2030 - April 29, 2026Google Ads
January 1, 2023 - June 17, 2026Meta Ads Manager: GenAI Feature Integration
January 1, 2023 - June 17, 2026SEO Visibility, Keyword Research, and Auditing
January 1, 2023 - June 17, 2026LinkedIn Marketing Fundamentals
January 1, 2023 - June 17, 2026AI Social Media Marketing with ChatGPT & Gemini
January 1, 2023 - June 17, 2026Social Media Management
January 1, 2023 - June 17, 2026Google Ads (Coursera) - Cred ID: ZAXJMMA97FYB
January 11, 2030 - July 17, 2026Meta Ads Manager: GenAI Feature Integration (Coursera) - Cred ID: KUWAVO6G9VLK
January 11, 2030 - July 17, 2026SEO Visibility, Keyword Research, and Auditing (Coursera) - Cred ID: 35GCHH93T7C
January 11, 2030 - July 17, 2026LinkedIn Marketing Fundamentals (LinkedIn Marketing Labs) - Cred ID: o4bgykgz4t3c
January 11, 2030 - July 17, 2026AI Social Media Marketing with ChatGPT & Gemini (LearnKartS) - Cred ID: CFGSU9VTZIE2
January 11, 2030 - July 17, 2026Social Media Marketing (Meta) - Cred ID: NJNA041ZKJQX
January 11, 2030 - July 17, 2026Google Ads (Coursera) — Certificate ID: ZAXJMM A97FY
January 11, 2030 - August 27, 2026Meta Ads Manager: GenAI Feature Integration (Coursera) — Certificate ID: KUWAVO 6G9VLK
January 11, 2030 - August 27, 2026SEO Visibility, Keyword Research, and Auditing (Coursera) — Certificate ID: 35GCHH93T7CV
January 11, 2030 - August 27, 2026LinkedIn Marketing Fundamentals (LinkedIn Marketing Labs) — Certificate ID: o4bgykgz4t3c
January 11, 2030 - August 27, 2026AI Social Media Marketing with ChatGPT & Gemini (LearnKarts) — Certificate ID: CFGSU 9V TZIE2
January 11, 2030 - August 27, 2026Social Media Management (Meta) — Certificate ID: NJNA041ZKJQX
January 11, 2030 - August 27, 2026Google Ads
January 11, 2030 - August 27, 2026Meta Ads Manager: GenAI Feature Integration
January 11, 2030 - August 27, 2026SEO Visibility, Keyword Research, and Auditing
January 11, 2030 - August 27, 2026LinkedIn Marketing Fundamentals
January 11, 2030 - August 27, 2026AI Social Media Marketing with ChatGPT & Gemini
January 11, 2030 - August 27, 2026Social Media Management
January 11, 2030 - August 27, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Other, Consumer Goods, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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