Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a marketing professional with over a decade of experience driving demand generation, digital campaigns, and go-to-market programs across SaaS and enterprise software in Europe. I thrive on building regional go-to-market strategies, running high-impact campaigns, and collaborating with partners to scale revenue. I focus on the DACH region and am passionate about turning opportunities into measurable business outcomes.…I'm a marketing professional with over a decade of experience driving demand generation, digital campaigns, and go-to-market programs across SaaS and enterprise software in Europe. I thrive on building regional go-to-market strategies, running high-impact campaigns, and collaborating with partners to scale revenue. I focus on the DACH region and am passionate about turning opportunities into measurable business outcomes.

Kathrin Helmrich

Marketing Strategist, Growth Marketer, Product Marketer, +2





I'm a marketing professional with over a decade of experience driving demand generation, digital campaigns, and go-to-market programs across SaaS and enterprise software in Europe. I thrive on building regional go-to-market strategies, running high-impact campaigns, and collaborating with partners to scale revenue. I focus on the DACH region and am passionate about turning opportunities into measurable business outcomes.…I'm a marketing professional with over a decade of experience driving demand generation, digital campaigns, and go-to-market programs across SaaS and enterprise software in Europe. I thrive on building regional go-to-market strategies, running high-impact campaigns, and collaborating with partners to scale revenue. I focus on the DACH region and am passionate about turning opportunities into measurable business outcomes.

Available to hire

I’m a marketing professional with over a decade of experience driving demand generation, digital campaigns, and go-to-market programs across SaaS and enterprise software in Europe. I thrive on building regional go-to-market strategies, running high-impact campaigns, and collaborating with partners to scale revenue. I focus on the DACH region and am passionate about turning opportunities into measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Beginner

Work Experience

Marketing Manager at Construction Tech AI SaaS Start-up

January 1, 2025 - Present

Led the marketing planning, a social media manager and the relaunch of the website; coordinated public relations around Seed+ investing round; organized webinars and events to support the progress of opportunities and generate new business.

Industry Marketing Manager at Salesforce

January 1, 2024 - December 31, 2025

Oversaw digital campaigns to support the goals for the financial services sector in DE/AT; coordinated Salesforce-led and third-party events to increase opportunities as well as generating new leads; collaborated with partners and associations to increase branding and generate new business.

Regional Marketing Manager at Verint

January 1, 2023 - December 31, 2024

Run field marketing for DACH, Nordics and Eastern Europe including third party and Verint-led events to generate pipeline; Managed the localization of global campaigns and ramped up digital marketing in the region; Collaborated with partners and associations to increase branding.

Marketing Manager Continental Europe at Pluralsight

January 1, 2022 - December 31, 2023

Drove demand generation for enterprise and commercial accounts in Continental Europe with digital and events marketing campaigns; Organized user group events - virtual, in-person or hybrid; Handled account-based initiatives and localization of global campaigns.

Campaign Manager at Quadient CX Software

January 1, 2021 - December 31, 2022

Executed integrated digital marketing campaigns for DACHIT; Supported the annual user group event “Inspire Days” as an organizer plus drove registrations through digital campaigns; Managed the Impress Distribute product launch for Germany.

Senior Field Marketing Manager at Oracle

January 1, 2015 - December 31, 2021

Directed the regional marketing team (Central and Eastern Europe), led the inside sales team (DACH), and was a member of the local management team; Designed a successful webinar program for greater outreach and educating customers; Optimized local websites and digital advertising campaigns to expand the outreach; Generated new revenue streams by establishing and expanding the inside sales team; Collaborated with partners and associations for business growth; Launched integrated cross country and cross channel campaigns to establish the company as a thought leader on BIM topics.