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Hi, I’m Majda Kassem-Lopez, a marketing and social media professional based in Buffalo, NY. I specialize in building brand awareness and driving engagement through strategic content creation, copywriting, and multi-channel campaigns for real estate, hospitality, and small businesses. I’m results-driven, collaborative, and thrive in fast-paced environments where cross-functional teamwork and clear communication lead to measurable outcomes. I’m passionate about turning insights into action, leading projects from concept to execution, and delivering value for clients and communities through thoughtful storytelling and data-driven decisions.…Hi, I’m Majda Kassem-Lopez, a marketing and social media professional based in Buffalo, NY. I specialize in building brand awareness and driving engagement through strategic content creation, copywriting, and multi-channel campaigns for real estate, hospitality, and small businesses. I’m results-driven, collaborative, and thrive in fast-paced environments where cross-functional teamwork and clear communication lead to measurable outcomes. I’m passionate about turning insights into action, leading projects from concept to execution, and delivering value for clients and communities through thoughtful storytelling and data-driven decisions.

Majda Kassem-Lopez

Social Media Manager, Content Creator, Content Strategist, +2

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Hi, I’m Majda Kassem-Lopez, a marketing and social media professional based in Buffalo, NY. I specialize in building brand awareness and driving engagement through strategic content creation, copywriting, and multi-channel campaigns for real estate, hospitality, and small businesses. I’m results-driven, collaborative, and thrive in fast-paced environments where cross-functional teamwork and clear communication lead to measurable outcomes. I’m passionate about turning insights into action, leading projects from concept to execution, and delivering value for clients and communities through thoughtful storytelling and data-driven decisions.…Hi, I’m Majda Kassem-Lopez, a marketing and social media professional based in Buffalo, NY. I specialize in building brand awareness and driving engagement through strategic content creation, copywriting, and multi-channel campaigns for real estate, hospitality, and small businesses. I’m results-driven, collaborative, and thrive in fast-paced environments where cross-functional teamwork and clear communication lead to measurable outcomes. I’m passionate about turning insights into action, leading projects from concept to execution, and delivering value for clients and communities through thoughtful storytelling and data-driven decisions.

Available to hire

Hi, I’m Majda Kassem-Lopez, a marketing and social media professional based in Buffalo, NY. I specialize in building brand awareness and driving engagement through strategic content creation, copywriting, and multi-channel campaigns for real estate, hospitality, and small businesses. I’m results-driven, collaborative, and thrive in fast-paced environments where cross-functional teamwork and clear communication lead to measurable outcomes.

I’m passionate about turning insights into action, leading projects from concept to execution, and delivering value for clients and communities through thoughtful storytelling and data-driven decisions.

Skills

Copywriting

Branding

Web Design

Experience Level

Copywriting

Expert

Branding

Expert

Web Design

Intermediate

Work Experience

Social Media Platform Manager at Maryland Commercial Ventures

July 1, 2023 - July 1, 2024

Managed content strategy and created 15+ weekly posts across Facebook, YouTube, and LinkedIn, increasing engagement within the Baltimore real estate community. Developed copy and messaging to promote brand awareness.

Barista at Milk & Tea

May 1, 2023 - November 1, 2023

Processed 20+ customer orders per hour with accuracy and friendly service. Designed and posted social media content to drive local engagement.

Project Manager at Penny's Coffee Shop | Pro Bono Consulting

September 1, 2023 - December 1, 2023

Led a 10-member consulting team to develop a customized social media marketing campaign, increasing customer engagement and visibility. Oversaw multiple work streams, ensuring deliverables across customer experience and competitive research that were on-brand and strategic.

Associate Consultant at West Side Cat Rescue | Pro Bono Consulting

September 1, 2023 - December 1, 2023

Improved fundraising and donor communications through social media strategy and community outreach planning. Proposed and launched a student internship program to expand capacity and streamline marketing efforts.

Team Libero/DS at UB Women's Volleyball Club

September 1, 2021 - May 1, 2025

Led media and recruitment initiatives, creating engaging content that boosted impressions by 2,000+ and recruited over 20 new members.

Case Team Member at National Case Competition | AbbVie Clinical Trials

September 1, 2023 - December 1, 2023

Designed a marketing strategy to enhance clinical trial participation using advocacy partnerships and outreach in Medicare-dense regions. Collaborated with a multidisciplinary team to target audiences and deliver a persuasive pitch to industry judges.

First Place Recipient at School of Management Case Competition

March 1, 2023 - May 1, 2023

Developed an innovative growth strategy focused on high-potential markets and digital transformation. Presented to a panel of executives and outperformed peer teams by aligning marketing insights with actionable solutions.

Participant at SEO Edge - Educational Opportunity Sponsorship

September 1, 2023 - December 1, 2023

Participated in professional development coaching, gaining deep insights into sales, communications, and workplace strategy.