I’m a social media marketer and digital campaign strategist with 5+ years of experience helping brands grow smarter and faster through a consultative, audience-first approach. I work closely with business founders to understand the heart of what they do and what makes them tick, which lets me create strategies that genuinely reflect their values and connect with their audience in a meaningful way. By putting brands in their customers’ shoes, I develop social-first, insight-led campaigns that drive engagement, loyalty, and real results across B2B and B2C. I’ve built brand identities from concept to execution, produced multi-channel content, and led the digital strategy, including SEO, email marketing, content creation, and performance reporting. Outside of work, I’m a motorsport enthusiast who loves the gym, paddleboarding, and exploring Wales with my dog and partner.

Luci Anne Irwin

I’m a social media marketer and digital campaign strategist with 5+ years of experience helping brands grow smarter and faster through a consultative, audience-first approach. I work closely with business founders to understand the heart of what they do and what makes them tick, which lets me create strategies that genuinely reflect their values and connect with their audience in a meaningful way. By putting brands in their customers’ shoes, I develop social-first, insight-led campaigns that drive engagement, loyalty, and real results across B2B and B2C. I’ve built brand identities from concept to execution, produced multi-channel content, and led the digital strategy, including SEO, email marketing, content creation, and performance reporting. Outside of work, I’m a motorsport enthusiast who loves the gym, paddleboarding, and exploring Wales with my dog and partner.

Available to hire

I’m a social media marketer and digital campaign strategist with 5+ years of experience helping brands grow smarter and faster through a consultative, audience-first approach. I work closely with business founders to understand the heart of what they do and what makes them tick, which lets me create strategies that genuinely reflect their values and connect with their audience in a meaningful way.

By putting brands in their customers’ shoes, I develop social-first, insight-led campaigns that drive engagement, loyalty, and real results across B2B and B2C. I’ve built brand identities from concept to execution, produced multi-channel content, and led the digital strategy, including SEO, email marketing, content creation, and performance reporting. Outside of work, I’m a motorsport enthusiast who loves the gym, paddleboarding, and exploring Wales with my dog and partner.

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Language

English
Fluent

Work Experience

Freelance Marketing Consultant at Self-employed
January 1, 2022 - Present
Designed branded marketing materials aligned with client brand and audience; built online stores and listings with a focus on visual appeal and SEO; provided ongoing consultancy on marketing strategy and growth.
Marketing & Content Manager at HiSpace & Global Dental
January 1, 2024 - January 1, 2025
Led the company’s digital marketing strategy across channels; managed SEO, email marketing, content creation, and performance reporting; supported CRM and ABM programs with personalized content and automation workflows; built quarterly multi-channel plans aligned with business goals and brand values.
Marketing & Content Executive at HiSpace
January 1, 2023 - December 31, 2024
Developed and executed marketing campaigns; created brand-consistent content; supported CRM and digital campaigns across channels.
Marketing & Business Manager at WeLove Clipart
January 1, 2019 - January 1, 2022
Led brand marketing and strategic direction for a luxury women’s wear label; ensured consistent tone, identity and positioning across all customer touchpoints; managed day-to-day operations including e-commerce, customer experience and fulfilment; produced editorial and content assets for campaigns.
Bar Operations Manager at NTFC
January 1, 2017 - January 1, 2021
Led bar operations and staff at a high-volume venue; delivered excellent customer service, trained new team members, and managed cash.

Education

BA (Hons) Degree at University of Chester
January 1, 2019 - January 1, 2021
GCSEs (including core subjects) at Brine Leas Academy
January 1, 2010 - January 1, 2015
AS Level English Literature at South Cheshire College
January 1, 2017 - January 17, 2026

Qualifications

Diploma in Make-Up Artistry
January 1, 2016 - January 1, 2017
AS Level English Literature
January 1, 2017 - January 17, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education, Professional Services