Campaign Manager at Marigold

Campaign Manager for ANZ region handling Marketing Automation on Salesforce; manages end-to-end campaigns, dashboards, SLA tracking, quality control, multivariate and A/B testing, triggered campaigns, SMS/Push, AMP Script personalization in newsletters, and reporting.

Process Lead / Campaign Manager at Capgemini

Campaign Manager for Netherlands region focusing on Marketing Automation (Salesforce & Pardot) and Marketo; plans, develops, and executes campaigns; end-to-end project management across marketing automation, email marketing, and reporting; lifecycle-based personalized campaigns; engagement programs; lead and opportunity tagging; dashboard and micro-reporting for Netherlands region.

Asst. Team Lead Campaign Execution at Designhill

Sr. Specialist Digital Marketing focusing on Customer.io; manages campaign execution; creates content for Email Marketing and presentations; pre/post-campaign analysis; segmentation and targeting; social promotions; HTML/CSS editing for newsletters; AMP Script personalization; webinars and events; trigger campaign flows; reporting with job IDs and KPIs.

Marketing Automation Specialist (Marketo Automation) at Wunderman Thompson

Managed Marketo automation for Microsoft client; created campaigns, email programs, landing pages, lead scoring, segmentation, quarterly reporting; built marketing automation workflows; conducted A/B tests; ensured ROI and retention; content workflow management.

Campaign Execution Specialist (Salesforce Marketing Cloud) at Microsoft (Global Marketing Operations)

Managed end-to-end Salesforce Marketing Cloud campaigns; gathered requirements; email layout via Email Studio; AMP Script personalization; quality checks; SLA management; global campaign operations.