Hi, I’m Karen Robillard. I’m a strategic marketing leader with 10+ years of experience driving consumer-centric brand growth and improved brand experiences through trend analysis, competitive activity, and cross-channel campaigns. I’ve built a track record translating consumer insights into clear direction for brand development, marketing campaigns, and impactful strategies that deliver double-digit growth, profitability, and category leadership. I thrive collaborating with cross-functional teams and leading consumer-focused innovation for top clients. My background spans global brands and major retailers across CPG, retail, and media, and I’m excited to bring my experience in marketing strategy, P&L management, and omni-channel activation to a dynamic administrative support role that supports marketing operations and business growth.

Karen Robillard

Hi, I’m Karen Robillard. I’m a strategic marketing leader with 10+ years of experience driving consumer-centric brand growth and improved brand experiences through trend analysis, competitive activity, and cross-channel campaigns. I’ve built a track record translating consumer insights into clear direction for brand development, marketing campaigns, and impactful strategies that deliver double-digit growth, profitability, and category leadership. I thrive collaborating with cross-functional teams and leading consumer-focused innovation for top clients. My background spans global brands and major retailers across CPG, retail, and media, and I’m excited to bring my experience in marketing strategy, P&L management, and omni-channel activation to a dynamic administrative support role that supports marketing operations and business growth.

Available to hire

Hi, I’m Karen Robillard. I’m a strategic marketing leader with 10+ years of experience driving consumer-centric brand growth and improved brand experiences through trend analysis, competitive activity, and cross-channel campaigns. I’ve built a track record translating consumer insights into clear direction for brand development, marketing campaigns, and impactful strategies that deliver double-digit growth, profitability, and category leadership.

I thrive collaborating with cross-functional teams and leading consumer-focused innovation for top clients. My background spans global brands and major retailers across CPG, retail, and media, and I’m excited to bring my experience in marketing strategy, P&L management, and omni-channel activation to a dynamic administrative support role that supports marketing operations and business growth.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Product Brand Manager, NA at McCormick
March 1, 2023 - Present
Developed the annual strategy for a $200MM portfolio, driving market share growth of 65%. Led NA omni-channel marketing and promotion planning; analyzed syndicated data to identify opportunities to lead the category; steered an innovation pipeline with 10+ new products for top NA clients; secured co-branding opportunities and an activation calendar for top customers; led a Paris Hilton campaign delivering 44MM media impressions (10x YoY); managed one indirect report and two marketing associates; oversaw a CAD $15MM budget and monthly accruals; collaborated on innovation strategy with McDonald’s, Tim Horton’s, YUM!, Starbucks, and Wendy’s; delivered $10MM+ incremental sales.
Brand & Marketing Manager at Newell Brands
April 1, 2022 - April 1, 2023
Led P&L for a CAD $55MM portfolio across 200+ SKUs for two global brands; analyzed Nielsen data to identify opportunities to lead the category; developed annual plan strategy resulting in +35% market share growth; managed CAD $10MM budget; led innovation funnel through the GKM process for two global brands; executed annual social media strategies achieving 37% ROAS and +4% incremental revenue; managed retail innovation and core products for Walmart, LCL, CTC, Costco, and Amazon; created product roadmaps and the integrated marketing calendar for annual activations; achieved CAD $5MM incremental sales by launching innovations with Costco.
Marketing Manager, NA at MAV Beauty Brands
March 1, 2021 - April 1, 2022
Led 100+ SKU portfolio delivering CAD $30MM in revenue for Marc Anthony & Cake brands; managed CAD $2MM budget for USA/Canada digital activations; maintained GS1 product data across marketing systems and created A+ content; oversaw agency partners and annual marketing calendar, achieving +35% redemptions.
Product Marketing Manager at Samsung
March 1, 2020 - March 1, 2021
Led 50+ SKUs portfolio generating CAD $150MM in annual Canada revenue; managed product roadmap and annual plan delivering +15% growth with +40% GM; created innovations for the DACOR line and exceeded annual plan with top-bottom clients; led communication tactics across brands resulting in a 20% lift in product sales.
Product Brand Manager at Conair
April 1, 2018 - March 1, 2020
Managed an 800+ SKU portfolio generating CAD $100MM in annual revenue; led launches with 45+ SKUs generating CAD $2.5MM incremental sales; managed agency partners for TV and social media; led annual in-store and e-Comm seasonal marketing calendar; managed CAD $5MM budget; developed A+ content and site development for SEO (Amazon and WM.ca); mentored two indirect reports.
Category Advisor at METRO Inc
August 1, 2017 - January 1, 2018
Led seasonal promotions activity driving +15% category growth Year over Year.
Senior Associate, Brand Manager at MARS Inc.
April 1, 2012 - January 1, 2016
Led the “Snack Size” brand activation resulting in a +5% incremental market share.

Education

Certificate at University of Toronto
January 11, 2030 - January 17, 2026
Master of Science: Brand Management at Seneca College
January 11, 2030 - January 17, 2026
Bachelor: BBA Degree at Universidad del Valle de Mexico
January 11, 2030 - January 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services