Hi, I’m Karen Robillard. I’m a strategic marketing leader with 10+ years of experience driving consumer-centric brand growth and improved brand experiences through trend analysis, competitive activity, and cross-channel campaigns. I’ve built a track record translating consumer insights into clear direction for brand development, marketing campaigns, and impactful strategies that deliver double-digit growth, profitability, and category leadership.
I thrive collaborating with cross-functional teams and leading consumer-focused innovation for top clients. My background spans global brands and major retailers across CPG, retail, and media, and I’m excited to bring my experience in marketing strategy, P&L management, and omni-channel activation to a dynamic administrative support role that supports marketing operations and business growth.
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