Hi, I’m Shaikh Rohan Ali. I’m a results-driven Digital Marketing Manager with a Computer Science background and 6+ years of experience scaling e-commerce brands in the US and APAC markets. I love turning data into growth, building cross-channel strategies, and delivering measurable ROI across paid search, social, and commerce platforms. I thrive in fast-paced environments and enjoy leading creative teams to produce high-volume assets for social campaigns and ads. In my current role at TDCX, I partner with Google as a strategic consultant to accelerate growth for a 400+ advertiser portfolio, while mentoring a team of designers, copywriters, and analysts to optimize campaigns and budgets across funnels.

Shaikh Rohan Ali

Hi, I’m Shaikh Rohan Ali. I’m a results-driven Digital Marketing Manager with a Computer Science background and 6+ years of experience scaling e-commerce brands in the US and APAC markets. I love turning data into growth, building cross-channel strategies, and delivering measurable ROI across paid search, social, and commerce platforms. I thrive in fast-paced environments and enjoy leading creative teams to produce high-volume assets for social campaigns and ads. In my current role at TDCX, I partner with Google as a strategic consultant to accelerate growth for a 400+ advertiser portfolio, while mentoring a team of designers, copywriters, and analysts to optimize campaigns and budgets across funnels.

Available to hire

Hi, I’m Shaikh Rohan Ali. I’m a results-driven Digital Marketing Manager with a Computer Science background and 6+ years of experience scaling e-commerce brands in the US and APAC markets. I love turning data into growth, building cross-channel strategies, and delivering measurable ROI across paid search, social, and commerce platforms. I thrive in fast-paced environments and enjoy leading creative teams to produce high-volume assets for social campaigns and ads.

In my current role at TDCX, I partner with Google as a strategic consultant to accelerate growth for a 400+ advertiser portfolio, while mentoring a team of designers, copywriters, and analysts to optimize campaigns and budgets across funnels.

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Language

English
Advanced

Work Experience

Strategic Consultant at TDCX
June 1, 2025 - Present
Strategic consultant acting on behalf of Google to accelerate growth for a high-value portfolio of 400+ advertisers. Manage a diverse portfolio, providing end-to-end consultation on campaign structure, budget allocation, and keyword strategy to help clients achieve KPIs. Drive account growth by refining ad copy, optimizing keyword match types, and deploying Smart Bidding strategies (tCPA, tROAS) to maximize ROI. Guide clients on optimal setup for search, display, and video campaigns, ensuring budgets are allocated efficiently across the funnel to capture high-intent traffic. Systematically improved portfolio-wide optimization scores (Optiscore) from 60% to 85%+ within the first quarter by implementing ad strength and targeting recommendations.
Digital Marketing Manager at Apace Solutions
November 1, 2021 - May 1, 2025
Spearheaded omni-channel digital strategy for Tops & Bottoms USA, scaling online sales to $5M USD annually (2024) with monthly ad spend of $50k+. Led TikTok Shop launch and managed end-to-end US logistics (shipping labels, dispute resolution). Directed omni-channel presence across 8+ platforms, and built a data-driven team of 8 to produce high-volume assets. Directed retention marketing through daily email campaigns (Mailchimp/Klaviyo) and support processes to sustain seller ratings.
Digital Marketing Manager at HIGH STREET PAKISTAN
November 1, 2023 - January 1, 2025
Led growth strategy for a leading local fast-fashion brand, driving 50M PKR in annual sales (2023) through hyper-localized Meta advertising and influencer collaborations. Managed social accounts, community engagement, and customer inquiries to build brand loyalty. Oversaw SEO and content strategy, achieving a 30% increase in organic search traffic.
Social Media Executive at Foodpanda
October 1, 2019 - January 1, 2021
Pakistan’s largest on-demand food delivery marketplace. Monitored social sentiment, de-escalated viral complaints in real time, and responded to over 200 daily inquiries to maintain positive brand sentiment and reduce First Response Time (FRT).
Customer Service Representative at Foodpanda
February 1, 2019 - October 1, 2019
Handled high-volume support with 300–400 daily interactions, resolved product complaints, and identified root causes to improve service quality.

Education

Bachelor of Science in Computer Science at Iqra University
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment