Hi, I’m Cherise Letson — a director, editor, and content strategist who loves transforming ideas into engaging narratives. I’ve turned complex concepts into clear, persuasive campaigns for a wide range of businesses, always with an eye for connected storytelling and measurable results. I thrive on collaboration, data-driven storytelling, and building vibrant content ecosystems that resonate with audiences and clients alike.…

Cherise Letson

Hi, I’m Cherise Letson — a director, editor, and content strategist who loves transforming ideas into engaging narratives. I’ve turned complex concepts into clear, persuasive campaigns for a wide range of businesses, always with an eye for connected storytelling and measurable results. I thrive on collaboration, data-driven storytelling, and building vibrant content ecosystems that resonate with audiences and clients alike.…

Available to hire

Hi, I’m Cherise Letson — a director, editor, and content strategist who loves transforming ideas into engaging narratives. I’ve turned complex concepts into clear, persuasive campaigns for a wide range of businesses, always with an eye for connected storytelling and measurable results. I thrive on collaboration, data-driven storytelling, and building vibrant content ecosystems that resonate with audiences and clients alike.

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Skills

Experience Level

Work Experience

Client Relations Director at Milberry Marketing
January 1, 2023 - Present
Acting as the primary point of contact for key clients, understanding their needs, and ensuring satisfaction with services. Developing and implementing comprehensive marketing strategies, coordinating cross-functional teams, and leading end-to-end campaign execution.
Content Strategist at Anamorphiq
January 1, 2021 - January 1, 2023
Developed and implemented comprehensive marketing strategies aligned with client goals, leveraging industry trends and insights. Oversaw end-to-end campaign delivery, coordinated with external suppliers, and produced digital content including video and copy.
Associate Editor, Staff Writer at Huddle Today Ltd
January 1, 2016 - January 1, 2021
Led content development and editorial operations, managing staff and freelancers, and producing sponsored content for B2B and B2C audiences. Led content strategy, including video production and social media assets, and launched a podcast network with partner networks.
Morning News Writer at Rock 88.9 FM
August 1, 2014 - July 1, 2015
Assisted morning hosts by reporting and writing morning newscasts for the station’s launch.
Reporter, Producer at CBC New Brunswick
June 1, 2014 - June 1, 2015
Reported and produced for radio and online platforms; covered a range of local stories and community events.
Reporter (Casual) at The Canadian Press
June 1, 2014 - September 1, 2014
Reported and contributed to coverage for working freelancers; supported newsroom from Saint John.
News Editor at The Brunswickan
September 1, 2013 - March 1, 2014
Edited and produced news content for the student newspaper, coordinating with editorial team.
Reporter at Telegraph-Journal
April 1, 2013 - April 30, 2013
Covering stories for the Greater Saint John region (crime, politics, community news/events).
Atlantic Bureau Chief at The Canadian University Press
September 1, 2013 - March 1, 2014
Reporting and creating original content for CUP News Wire; stories about issues affecting Atlantic Canada with national scope.
Atlantic Bureau Chief at The Canadian Press / Canadian University Press
September 1, 2013 - March 1, 2014
Reporting and creating original content for CUP News Wire; stories about issues affecting Atlantic Canada with national scope.

Education

Double Major in Journalism and Communications at St. Thomas University
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization

Skills

Experience Level