I am a data-driven marketing professional with experience across in-house and agency environments. I currently lead affiliate and partnership growth at HelloFresh Canada, delivering growth targets in a fast-paced, high-pressure environment. I’m skilled at managing $1M+ monthly media budgets and building high-impact external partnerships to scale customer acquisition and improve marketing performance. I collaborate with analytics and marketing teams to test discount structures and improve customer value, while aligning with senior leadership on long-term channel strategy and performance. My strengths include go-to-market strategy, growth partnerships, and deriving actionable insights from metrics and analytics (GA, Tableau, SQL) to drive long-term business growth.

I am a data-driven marketing professional with experience across in-house and agency environments. I currently lead affiliate and partnership growth at HelloFresh Canada, delivering growth targets in a fast-paced, high-pressure environment. I’m skilled at managing $1M+ monthly media budgets and building high-impact external partnerships to scale customer acquisition and improve marketing performance. I collaborate with analytics and marketing teams to test discount structures and improve customer value, while aligning with senior leadership on long-term channel strategy and performance. My strengths include go-to-market strategy, growth partnerships, and deriving actionable insights from metrics and analytics (GA, Tableau, SQL) to drive long-term business growth.

Available to hire

I am a data-driven marketing professional with experience across in-house and agency environments. I currently lead affiliate and partnership growth at HelloFresh Canada, delivering growth targets in a fast-paced, high-pressure environment. I’m skilled at managing $1M+ monthly media budgets and building high-impact external partnerships to scale customer acquisition and improve marketing performance.

I collaborate with analytics and marketing teams to test discount structures and improve customer value, while aligning with senior leadership on long-term channel strategy and performance. My strengths include go-to-market strategy, growth partnerships, and deriving actionable insights from metrics and analytics (GA, Tableau, SQL) to drive long-term business growth.

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Work Experience

Affiliate and Partnership Marketing Specialist at HelloFresh Canada
June 1, 2024 - Present
Led over $1M+ monthly media budget across affiliate, partnership, and native channels, ensuring spend efficiency and positive ROI through tight performance monitoring. Recruited and scaled HelloFresh Canada's affiliate program by onboarding partners and optimizing commission structures; conducted A/B testing on offers and creatives, achieving 110%+ YoY growth. Served as main stakeholder for external media agency, directing monthly media plans and KPIs, managing budgets, timelines, and execution. Collaborated with analytics and marketing teams to test discount structures, driving improvements in customer value and supporting long-term growth. Managed internal stakeholder expectations, led MBR and QBRs, and aligned with senior leadership on long-term channel strategy.
Affiliate Marketing Executive (Interim Account Manager) at KINESSO, IPG Mediabrands
November 1, 2022 - June 1, 2024
Developed a growth strategy for the NatWest B2C program by onboarding +30% new publishers and diversifying publisher types (comparison sites, cashback, loyalty, and programmatic targeting). Took lead on establishing the NatWest TyL (B2B) affiliate program by initiating the RFP process for selecting an affiliate network and facilitating the implementation of API tracking between NatWest and Awin, and setting up commercial groups and commercial rates. Produced weekly and monthly sales-by-product and sales-by-partners reports, along with market insights.
Online Marketing Coordinator at Fantuan Online Food Delivery Technology
April 1, 2021 - August 1, 2021
Created product roadmaps and oversaw the implementation of an in-app new function 'mystery package', which stimulated users to download the app and place orders through the sharing mechanism of random discount prizes, leading to a 10% increase in orders and 5% increase in app downloads. Elaborated go-to-market strategy for rebranded English version across Canada by assessing market demand, determining the target audience, and marketing channels.

Education

Master of Science in Strategic Marketing at Imperial College Business School
September 1, 2021 - November 1, 2022
Bachelor of Arts (Honors) in Film and Media, Minor in Gender Studies at Queen's University
September 1, 2017 - May 1, 2021

Qualifications

Advanced Google Analytics Qualification
January 11, 2030 - January 18, 2026
Google Ads Search Certification
January 11, 2030 - January 18, 2026
SQL for Data Science
January 11, 2030 - January 18, 2026
IPA Foundation Certificate
January 11, 2030 - January 18, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail