Available to hire
I am a motivated marketing professional with a passion for creating engaging digital content and driving brand growth across B2B, B2C, and B2E audiences. I enjoy developing thoughtful strategies, producing compelling visuals, and turning product stories into experiences people want to share.
I thrive in fast-paced environments, adapt quickly to new challenges, and work effectively both autonomously and as part of a team. I’m based in New Zealand with experience across South Africa and New Zealand markets, always eager to learn and take on new skills.
Experience Level
Expert
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Language
English
Advanced
Afrikaans
Advanced
Work Experience
Content and Digital Marketer at Farmland Foods Limited
January 1, 2024 - PresentLead end-to-end content creation across digital platforms, from concept and planning through to production and execution. Create, edit, and adapt content for B2B, B2C, and B2E audiences; develop recipes; film and edit video; capture photography; design POS content; manage paid social media advertising; geo-targeted campaigns; in-store retailer content; collaborate with internal teams and retailers.
Digital and Social Media Manager at Bayleys Realty Group
January 1, 2020 - January 1, 2024Manage digital and social media content for NZ's largest full-service real estate company; train and audit 50 estate agents; provide monthly KPI reports; develop and implement social media and digital marketing strategies; create social media calendars; produce photos, videos, blogs; craft brand message and respond to online audience; track and analyze performance.
Marketing Manager and Owner at APS Media
January 1, 2013 - January 1, 2015Plan, implement and monitor the company's social media strategy; increase brand awareness; improve marketing efforts; drive sales.
Digital Marketing Specialist at SABest
January 1, 2008 - January 1, 2012Facebook and Google marketing; social media account management for clients; content development; data analytics and trend tracking; customer segmentation and profiling; Google AdWords and AdSense; direct marketing.
Campaign Planning and Management at CPD Print and Media
January 1, 2006 - January 1, 2008Campaign planning, management, ROI tracking; media outreach and relationship building; written and graphical content development; project management; public relations.
Digital and Social Media Manager at Farmland Foods Limited
January 1, 2024 - PresentLead end-to-end content creation across digital platforms from concept and planning through production and execution. Create, edit, and adapt content for B2B, B2C, and B2E audiences, ensuring messaging and creative are tailored to each segment. Conduct recipe research and development using in-house products to produce relevant, affordable, and on-trend food content. Prepare, style, cook, and present recipes for digital, retail, and internal communications. Film short-form and long-form video content for organic, paid, retail, and internal use. Edit and optimise video content for social media, advertising, retailer platforms, and internal channels. Capture, edit, and retouch high-quality lifestyle and product photography for digital, paid media, POS, and internal use. Design and adapt point-of-sale (POS) content, including visuals and assets supporting in-store promotions and retail campaigns. Develop creative assets for in-store signage and promotional materials, aligned with brand and
Campaign Planning & Management at CPD Print and Media
January 1, 2006 - December 31, 2008Campaign planning, management, and ROI tracking; media outreach and relationship building; written and graphical content development; project management in a collaborative team; public relations.
Education
Baccalaureus Commercii Marketing Management at University of Johannesburg
January 1, 2002 - January 1, 2004Baccalaureus Commercii Marketing Management at University of Johannesburg
January 1, 2002 - December 31, 2004Qualifications
Meta Ads Manager
January 11, 2030 - January 18, 2026Photography Courses (Beginner/Intermediate/Advanced)
January 11, 2030 - January 18, 2026CPD Print and Media Campaign Planning Certification
January 11, 2030 - January 18, 2026Google Ads Certification
January 11, 2030 - January 18, 2026Industry Experience
Retail, Manufacturing, Professional Services, Media & Entertainment, Software & Internet, Other, Consumer Goods
Experience Level
Expert
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