Developed and implemented new branding guidelines, including fonts and color schemes, across all customer-facing materials to enhance visual consistency and brand identity. Produced, directed, and edited a professional video tour highlighting the company's new office and operational capabilities, enhancing brand visibility and recruitment. Launched a recurring customer newsletter, improving engagement and retention through strategic content design and email marketing best practices. Revamped onboarding and sales training decks, streamlining messaging and boosting presentation effectiveness for new hires and sales teams.

Digital Communications Specialist at Heartland Payment Systems

March 1, 2019 - September 1, 2024

Designed and deployed high-impact internal and external email campaigns, ensuring accuracy through meticulous editing and proofreading. Played a key role in the launch of two company intranets, overseeing page design, content strategy, and user data management within Lum Apps CMS. Edited and published 10+ internal videos using Adobe Premiere Pro, increasing intranet engagement. Created analytics dashboards to track performance of email campaigns and intranet content, providing actionable insights to inform communications strategy.

Co-Founder at Grub by

May 1, 2024 - Present

Co-founded a food-based social media app from the ground up, despite no prior tech industry experience, demonstrating entrepreneurial drive and adaptability. Led product development by managing a cross-functional team of UI/UX designers and a software developer to successfully launch version 1.0 on the App Store. Built and managed the brand’s Instagram presence, creating and scheduling content to drive user acquisition and app downloads. Developed and executed custom push notification strategies to boost user engagement and retention.