Available to hire
Hi, I’m Li Wan—a results-driven Data Analyst and Engineer with 6+ years of experience turning complex datasets into actionable insights across fintech, marketing, and operations. I excel at building end-to-end data pipelines, ML models, and automated workflows using Python, SQL, and workflow tools like n8n.
I’m proficient in creating interactive dashboards with Power BI and Tableau, deploying cloud analytics on Azure, and driving CRM automation, predictive modelling, and process optimization to boost efficiency and data-informed decision-making. I enjoy applying ML and NLP techniques to empower business intelligence and automate AI-powered solutions.
Skills
Work Experience
Data Analytics & Engineer at Forida AU
July 1, 2025 - PresentLead data management and CRM automation initiatives to enhance digital marketing precision and operational efficiency. Engineered automated workflow orchestration using n8n, integrating Google Sheets, OneDrive, and custom validation logic to process leads from multiple sources, reducing manual processing time by 80% and eliminating data entry errors for the operations team. Developed a price monitoring solution using Octoparse and n8n, delivering automated weekly price alert reports with trend analysis. Built end-to-end lead data pipelines in Python and developed a hybrid industry classification model to tag leads by sector and behavior. Designed automated email parsing workflows to extract metrics and improve marketing attribution. Built a comprehensive marketing campaign analysis framework and executive dashboard consolidating data from email platforms, Google Analytics, and CRM systems, enabling KPI tracking and cohort analyses to inform strategy.
Senior Internal Auditor, Enterprise Risk Analytics & Reporting at FinVolution Group (NYSE: FINV)
July 1, 2017 - July 1, 2023Led enterprise risk analytics and reporting initiatives; developed data validation methodologies and control effectiveness metrics, identifying 150+ control gaps including 32 IT application issues. Built a Power BI Enterprise Risk Management (ERM) dashboard with real-time KRIs and automated alerts, enabling timely action by senior management. Implemented data quality metrics and access control analytics for an enterprise data governance program to enhance security and compliance.
Business Analyst (Secondment) at FinVolution Group (NYSE: FINV) – Institutional Fund Department
January 1, 2022 - January 1, 2023Analyzed and categorized institutional fund contracts, standardizing review criteria and creating a contract registry with key metrics. Built a systematic contract lifecycle tracking workflow (pre-review, OA approvals, archival, renewal, version control). Optimized onboarding workflows across product, tech, and business teams. Analyzed major client complaints to identify bottlenecks and recommended process improvements adopted by senior leadership.
Associate Consultant at Reiscontrol
January 1, 2016 - June 1, 2017Conducted business process walkthroughs and risk assessments for clients across aviation, real estate, and manufacturing (e.g., China Eastern Airlines). Analyzed operational datasets to identify inefficiencies and control gaps, presenting actionable recommendations. Co-developed control evaluation reports and dashboards to support governance and operational improvements.
Education
Master of Data Science at Deakin University, Australia
July 1, 2023 - July 1, 2025Master of International Standards Management at Swansea University, UK
September 1, 2014 - September 1, 2015Master of Economics at Anhui Normal University, China
September 1, 2012 - July 1, 2015Bachelor of Economics at Anhui Normal University, China
September 1, 2008 - July 1, 2012Qualifications
AZ-900
January 11, 2030 - January 19, 2026CIA
January 11, 2030 - January 19, 2026CISA
January 11, 2030 - January 19, 2026Industry Experience
Financial Services, Software & Internet, Professional Services
Skills
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