INTESHABUL HAQUE NAIMI

Leading end-to-end analysis of Adobe Home Page and user journeys focusing on entry points, navigation, engagement, and conversion. Analyzed large-scale digital data with Adobe Analytics, Power BI, SQL to identify drop-offs, engagement trends, and optimization opportunities. Collaborated with Data Engineers to validate event tracking, ensure data quality, and understand data pipelines via Databricks. Partnered with SEO teams to assess traffic quality, landing page performance, and organic user behavior across key journeys. Delivered actionable insights through ad-hoc and exploratory analyses using SQL and Python to drive data-informed decisions. Driving a centralized consumer journey analytics initiative, integrating multi-source data into Power BI, building journey-level datasets, and enabling conversational analytics by connecting Power BI models with Copilot Studio.

Analyzed 20M+ weekly user interactions across 19 EU markets using SQL, Adobe Analytics, Power BI, and Amplitude, driving CRO, A/B testing, personalization, and UX optimization to deliver €1M+ revenue uplift, improve CTR, CVR, RPV, and reduce null search rates below 1%. Developed automated dashboards with Power BI, Excel, and Python, and optimized search, navigation, and product discovery to improve CTR, CVR, and RPV. Drove 9% growth in average order value through product interaction analysis and targeted personalization strategies. Reduced cost-per-acquisition by 12% by delivering data-driven insights and optimizing paid campaign performance. Orchestrating data-driven merchandising and campaign optimization by identifying product trends, aligning insights with buying, marketing, category, and SEO teams, and automating performance dashboards using Power BI, Python, Excel macros, and tools like Fredhopper and Jira.

Enhanced SEO ranking from 32 to 18.8 through metadata optimization and crawl issue resolution. Created live dashboards in Looker Studio and GSC to monitor performance and track key metrics. Managed onsite campaigns and marketplace ads, while implemented event tracking via GTM and supported React.js analytics migration.