I'm Aayushi Singh, a Product & UI/UX designer focused on e-commerce and CRO. I design intuitive online shopping experiences that convert, using research, analytics, and user feedback to drive growth. My work blends UX strategy, visual design, and product thinking to create measurable improvements in engagement and revenue. I'm passionate about turning data into delightful interfaces. I've led end-to-end design for PDPs, checkout flows, and marketing assets, shaping brand storytelling, social media visuals, and cross-functional collaboration to deliver impactful results.

Aayushi Singh

I'm Aayushi Singh, a Product & UI/UX designer focused on e-commerce and CRO. I design intuitive online shopping experiences that convert, using research, analytics, and user feedback to drive growth. My work blends UX strategy, visual design, and product thinking to create measurable improvements in engagement and revenue. I'm passionate about turning data into delightful interfaces. I've led end-to-end design for PDPs, checkout flows, and marketing assets, shaping brand storytelling, social media visuals, and cross-functional collaboration to deliver impactful results.

Available to hire

I’m Aayushi Singh, a Product & UI/UX designer focused on e-commerce and CRO. I design intuitive online shopping experiences that convert, using research, analytics, and user feedback to drive growth. My work blends UX strategy, visual design, and product thinking to create measurable improvements in engagement and revenue.

I’m passionate about turning data into delightful interfaces. I’ve led end-to-end design for PDPs, checkout flows, and marketing assets, shaping brand storytelling, social media visuals, and cross-functional collaboration to deliver impactful results.

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Language

English
Fluent

Work Experience

Product & UI/UX Designer at Yoho
February 1, 2025 - December 31, 2025
Founder & Marketing Head at Sweet Affair
January 1, 2017 - June 1, 2023
Built and scaled a home bakery, leading product creation, branding, customer experience, and daily operations. Expanded brand presence and streamlined processes to support growth as a small business owner with a focus on UX-informed product decisions and customer-centric design.
Social Media Manager at Primsy India
August 1, 2023 - October 1, 2023
Designed social media creatives, ran ads, and improved engagement using performance insights to drive brand visibility and audience growth.
Graphic Designer Intern at The Kind Citizen
August 1, 2024 - November 1, 2024
Created social media creatives and visual assets to strengthen brand storytelling and audience engagement.
UI/UX Intern at devN Brand
November 1, 2024 - December 1, 2024
Worked on UI/UX design to improve navigation and overall user experience.
Product / UI-UX Designer (E-commerce & CRO) at Yahoo Lifestyle
January 1, 2025 - November 1, 2025
Lead UX and conversion optimization for a high-traffic D2C footwear platform. Improved PDP and collection-page conversions through A/B testing and UX experiments. Redesigned full-width PDP image layout; introduced sticky ATC + CTA repositioning; optimized checkout with Buy Now and prefill. Analyzed scroll behavior with Microsoft Clarity to boost conversions; launched a pin-code availability widget on PDP; designed premium PDP layouts for higher-value products. Led end-to-end page experience from concept to final UI for a Warner Bros × Yahoo collaboration homepage; managed UI/UX + Ops, banners, product visibility, and campaign updates.

Education

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Qualifications

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Industry Experience

Software & Internet, Retail, Media & Entertainment