I am a strategic brand and growth leader with twenty years of experience defining narrative, positioning and operating clarity for complex, early and scaling organisations. I have held senior roles including Managing Partner for Vodafone UK with full commercial responsibility and now partner with founders and boards to articulate new categories, shape audience understanding and build brand and content systems that make unfamiliar products intelligible and usable. I excel when the product is complex and the category is undefined, helping teams turn ideas into coherent stories and actionable plans. I work across the UK and Europe with founders, boards and cross-functional teams to articulate audience insight, set brand direction and deliver go-to-market models, content systems and partnerships that accelerate growth and long-term value. My approach combines narrative architecture, category framing and operating clarity to ensure every touchpoint reinforces a consistent, compelling story.…I am a strategic brand and growth leader with twenty years of experience defining narrative, positioning and operating clarity for complex, early and scaling organisations. I have held senior roles including Managing Partner for Vodafone UK with full commercial responsibility and now partner with founders and boards to articulate new categories, shape audience understanding and build brand and content systems that make unfamiliar products intelligible and usable. I excel when the product is complex and the category is undefined, helping teams turn ideas into coherent stories and actionable plans. I work across the UK and Europe with founders, boards and cross-functional teams to articulate audience insight, set brand direction and deliver go-to-market models, content systems and partnerships that accelerate growth and long-term value. My approach combines narrative architecture, category framing and operating clarity to ensure every touchpoint reinforces a consistent, compelling story.WWWW…