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Hi, I’m Saloni Borate. I’m a dynamic Social Media Manager with over three years of experience leading campaigns across Instagram, TikTok, LinkedIn, and YouTube. I specialise in short-form video, UGC, and influencer collaborations to deliver measurable audience growth and ROI. I love turning brand stories into visually compelling content, leveraging analytics to optimise performance, and planning integrated campaigns that boost engagement, visibility, and bookings for hospitality and lifestyle brands.…Hi, I’m Saloni Borate. I’m a dynamic Social Media Manager with over three years of experience leading campaigns across Instagram, TikTok, LinkedIn, and YouTube. I specialise in short-form video, UGC, and influencer collaborations to deliver measurable audience growth and ROI. I love turning brand stories into visually compelling content, leveraging analytics to optimise performance, and planning integrated campaigns that boost engagement, visibility, and bookings for hospitality and lifestyle brands.

Saloni Borate

Social Media Manager, Content Creator, Digital Marketer, +2

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Hi, I’m Saloni Borate. I’m a dynamic Social Media Manager with over three years of experience leading campaigns across Instagram, TikTok, LinkedIn, and YouTube. I specialise in short-form video, UGC, and influencer collaborations to deliver measurable audience growth and ROI. I love turning brand stories into visually compelling content, leveraging analytics to optimise performance, and planning integrated campaigns that boost engagement, visibility, and bookings for hospitality and lifestyle brands.…Hi, I’m Saloni Borate. I’m a dynamic Social Media Manager with over three years of experience leading campaigns across Instagram, TikTok, LinkedIn, and YouTube. I specialise in short-form video, UGC, and influencer collaborations to deliver measurable audience growth and ROI. I love turning brand stories into visually compelling content, leveraging analytics to optimise performance, and planning integrated campaigns that boost engagement, visibility, and bookings for hospitality and lifestyle brands.

Available to hire

Hi, I’m Saloni Borate. I’m a dynamic Social Media Manager with over three years of experience leading campaigns across Instagram, TikTok, LinkedIn, and YouTube. I specialise in short-form video, UGC, and influencer collaborations to deliver measurable audience growth and ROI.

I love turning brand stories into visually compelling content, leveraging analytics to optimise performance, and planning integrated campaigns that boost engagement, visibility, and bookings for hospitality and lifestyle brands.

Skills

Canva

CapCut

GA4

Experience Level

Canva

Expert

CapCut

Expert

GA4

Expert

Work Experience

Social Media & Marketing Manager at One8 Commune & Neuma

March 1, 2022 - July 1, 2024

Led an Instagram-first strategy, creating Reels, UGC campaigns, and influencer collaborations that boosted engagement by 40%. Produced and edited short-form content for lifestyle and hospitality audiences using Canva, InShot, and CapCut. Tracked performance with GA4, Instagram Insights, and Meta Business Suite to optimise ROI. Planned and promoted high-impact events with integrated social campaigns that drove bookings and brand visibility.

Social Media & Events Coordinator at Whispering Woods Resort

January 1, 2021 - February 1, 2022

Managed Instagram presence with UGC-driven campaigns to boost authenticity and engagement. Collaborated with influencers to expand reach and align campaigns with brand objectives. Created content calendars and promotional campaigns driving increased visits and seasonal reservations. Analysed campaign performance and optimised tactics to maximise ROI.