Senior E-commerce Manager at Criteo

Lead e-commerce strategy and planning, developing and implementing digital merchandising placements for brands to promote products across retailer e-commerce platforms, with a clear focus on CRO. Led JS- and API-based feature development across squads, owning road map priorities and ensuring smooth rollout and adoption. Improved UX & conversion by leveraging behavioral and performance analysis, dashboards, and data-driven optimization insights. Defined and documented best practices, guidelines, and operational playbooks for retailers. Team leadership and collaboration with cross-functional teams (UX/Creative, Product & Tech).

Senior E-commerce Strategy Lead at Sony Electronics

Led digital product launches across Sony-owned and key retailer platforms (Amazon, Fnac, Darty, Boulang er) in France, owning end-to-end execution and ensuring content was live, optimized for performance, and compliant across all e-retailer touch points (SEO, PDP content, imagery, on-site ranking). Led PDP optimization at scale, improving discoverability, relevance and conversion through SEO, structured data, and content fixes. Defined and executed Amazon content standards (A+ Content, Brand Store, reviews, bidding), contributing to traffic and sales.