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I'm Babu Kumar Ankit, a Performance Marketing Manager with 4+ years of experience scaling ecommerce and app-led revenue across Google, Meta, YouTube, and programmatic channels. I design data-driven growth programs that optimize budgets, improve ROAS, and expand customer acquisition. I thrive on turning insights into action by using audience segmentation, lifecycle campaigns, and experimentation to boost conversions while maintaining efficient spend. I enjoy collaborating with product, sales, and data teams to build scalable growth engines that deliver measurable business results.…I'm Babu Kumar Ankit, a Performance Marketing Manager with 4+ years of experience scaling ecommerce and app-led revenue across Google, Meta, YouTube, and programmatic channels. I design data-driven growth programs that optimize budgets, improve ROAS, and expand customer acquisition. I thrive on turning insights into action by using audience segmentation, lifecycle campaigns, and experimentation to boost conversions while maintaining efficient spend. I enjoy collaborating with product, sales, and data teams to build scalable growth engines that deliver measurable business results.

Babu Kumar Ankit

Performance Marketer, Growth Marketer, Digital Marketer, +2

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I'm Babu Kumar Ankit, a Performance Marketing Manager with 4+ years of experience scaling ecommerce and app-led revenue across Google, Meta, YouTube, and programmatic channels. I design data-driven growth programs that optimize budgets, improve ROAS, and expand customer acquisition. I thrive on turning insights into action by using audience segmentation, lifecycle campaigns, and experimentation to boost conversions while maintaining efficient spend. I enjoy collaborating with product, sales, and data teams to build scalable growth engines that deliver measurable business results.…I'm Babu Kumar Ankit, a Performance Marketing Manager with 4+ years of experience scaling ecommerce and app-led revenue across Google, Meta, YouTube, and programmatic channels. I design data-driven growth programs that optimize budgets, improve ROAS, and expand customer acquisition. I thrive on turning insights into action by using audience segmentation, lifecycle campaigns, and experimentation to boost conversions while maintaining efficient spend. I enjoy collaborating with product, sales, and data teams to build scalable growth engines that deliver measurable business results.

Available to hire

I’m Babu Kumar Ankit, a Performance Marketing Manager with 4+ years of experience scaling ecommerce and app-led revenue across Google, Meta, YouTube, and programmatic channels. I design data-driven growth programs that optimize budgets, improve ROAS, and expand customer acquisition.

I thrive on turning insights into action by using audience segmentation, lifecycle campaigns, and experimentation to boost conversions while maintaining efficient spend. I enjoy collaborating with product, sales, and data teams to build scalable growth engines that deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Marketing & Startup Sales at Five S Digital

May 1, 2021 - April 1, 2022

Built in-bound demand from scratch for B2B SaaS offerings by executing paid search, social, and email programs across US and EU markets, scaling leads from 0 to 25+ per month with improved funnel visibility. Partnered with founders and product teams at early-stage startups to refine positioning, messaging, and conversion paths through experimentation-led growth initiatives.

Manager, Marketing at Five S Digital

May 1, 2022 - March 1, 2025

Scaled performance-led acquisition for a B2B ecommerce app using Google & Meta app campaigns, growing to 280K installs and 100K MAU while maintaining CPI ~ $1.5 and CAC ~ $9. Aligned acquisition with downstream economics, achieving AOV ~ $120 and 6-month LTV ~ $465, ensuring profitable growth that scales. Improved repeat purchase and cohort quality through engagement and lifecycle campaigns, sustaining ~45% month-on-month retention across active users. Launched and scaled YouTube for Action and Discovery campaigns to expand upper-funnel demand, supporting ~ $215K incremental GMV from newly launched categories. Supported app-led ecommerce growth by running Google & Meta app install campaigns and engagement campaigns, scaling installs from 250K to 800K; app users contributed ~30% of total revenue.

Performance Marketing Manager at Grim

April 1, 2025 - Present

Manager, Marketing at Moglix

May 1, 2022 - March 1, 2025

Managed an annual performance marketing budget of approximately $2.1M USD across Google Search, Shopping, Performance Max, Meta, YouTube, Criteo, and affiliate channels, contributing to over $30M+ USD in annual revenue. Revamped Shopping and Search campaigns across 14 product categories, delivering a 51% revenue increase (from $4.5M to $8.5M USD) while maintaining ROAS around 9x. Scaled Performance Max as a core revenue driver, growing revenue from $540K to $4M USD. Improved contribution margin from -21% to -1.2% by conducting geo-level return analysis and SKU-level margin segmentation, reallocating spend toward high-profit cohorts. Launched YouTube for Action and Discovery campaigns to expand upper-funnel demand, supporting ~$215K USD in incremental monthly GMV. Supported app-led ecommerce growth by running Google & Meta app campaigns and engagement campaigns, scaling installs from 250K to 800K; app users contributed ~30% of total revenue.

Performance Marketing Manager at A Grim

April 1, 2025 - Present

Scaled performance-led acquisition for a B2B ecommerce app using Google & Meta App campaigns, growing to 280K installs and 100K MAU while maintaining CPI ~ $1.5 USD and CAC ~ $9 USD. Aligned acquisition with downstream economics, achieving AOV ~ $120 USD and 6-month LTV ~ $465 USD, ensuring profitable growth at scale. Improved repeat purchases and cohort quality through engagement and lifecycle campaigns, sustaining ~45% month-over-month retention across active users.

Manager, Marketing at Five S Digital

May 1, 2021 - April 1, 2022

Built in-bound demand for B2B SaaS offerings by executing paid search, social, and email programs across US and EU markets, scaling leads from 0 to 25+ per month with improved funnel visibility. Partnered with founders and product teams at early-stage startups to refine positioning, messaging, and conversion paths through experimentation-driven growth initiatives.