Orchestrated 3 full rebrands and 2 NPD launches in 12 months, from consumer research through packaging design to go-to-market execution. Optimized Bavik Super Pils radio campaign achieving 30.8% cost-efficiency gains and 52% recall. Developed a 'nine must-win battles' framework transforming brand positioning to retail activation. Managed €500K marketing budgets across portfolio, balancing heritage craft positioning with modern 360° digital and retail integration. Built comprehensive brand toolkits ensuring consistent execution across touchpoints, from packaging and POS to digital content and retail activations.

Brand Manager & Brand Ambassador at Remy Cointreau

January 1, 2018 - December 31, 2022

Delivered 72% sales uplift and 2-3x sales growth by translating global toolkit strategies into locally executed gift pack activations and menu placements across BeLux key accounts. Contributed to global Hendrick's Neptunia launch, collaborating with Puma Creative Director to develop new SKU impacting international sales channels. Enhanced brand building efforts, achieving a 20% increase in consumer awareness within 12 months by focusing on engagement and storytelling. Drove omni-channel brand marketing execution across multiple geographies, coordinating supply chain, sales and agency partnerships to deliver consistent visibility at 75 activated on-trade accounts.

On-Trade Account Manager at Alco Brands

January 1, 2016 - December 31, 2018

Built premium on-trade channel from scratch, achieving 250% availability growth in 1 year for Patrón, Sipsmith and portfolio brands. Organized international incentives to Ibiza, Sorrento and Épernay, converting bartenders into brand advocates and securing placements across key accounts.

Trade Ambassador at Bacardi Belgium & Luxembourg

January 1, 2022 - January 1, 2024

Increased customer engagement by 20% within 12 months through 307 tailored training sessions, enhancing brand loyalty and advocacy; consulted on cluster-wide brand plans and NPD concepts and aligned advocacy programs with sales, marketing and category teams across BeLux.

Brand Manager & Brand Ambassador at Remy Cointreau – Hendrick's Gin

January 1, 2018 - January 1, 2022

Delivered 72% sales uplift and 2–3x rate of sale growth by translating global toolkit strategies into locally executed gift pack activations and menu placements; contributed to international launches and boosted consumer awareness by ~20%; drove omnichannel marketing and led agency partnerships.