Available to hire
I am a strategic, growth-focused digital content marketing manager and conversion copywriter with 10+ years of experience partnering with SaaS, B2B, B2C, and technology brands. I design and execute full-funnel content plans with SEO and AI-driven considerations to boost visibility, shape market perception, and generate high-quality leads.
I’ve led cross-functional teams to create dynamic content assets— including AI-powered workflows, videos, templates, and interactive tools—while preserving brand consistency and performance goals. I craft thought-leadership narratives, launch high-impact campaigns, and leverage data-informed storytelling to drive measurable results.
Experience Level
Language
English
Fluent
Work Experience
Sr. Brand & Marketing Content Manager at MD Building Product
May 1, 2024 - August 31, 2025Led content strategy across Meta, YouTube and TikTok, driving a 70% increase in engagement; steered content, PR strategy and media relations resulting in a 55% boost in brand recognition; orchestrated influencer collaboration with HGTV personality Bryan Baeumler achieving a 150% ROI and 40% uplift in brand awareness; collaborated cross-functionally with design, product, and sales; utilized tools like Google Analytics, HubSpot, SEMrush, and Brand Watch to optimize landing pages, social channels, and emails; wrote high-converting landing pages increasing calls booked by 30%; led sustainability campaigns with Forest Nation to offset carbon and elevate brand purpose; launched lead-gen and ABM campaigns generating multiple SQLs with significant sales opportunities; produced quarterly KPI-driven performance reports.
Sr. Marketing Copywriter at Wellness Living Software
May 1, 2023 - March 31, 2024Wrote and optimized copy for high-converting landing pages, emails, and product/integration launches (Brivo, Zapier); enhanced Capterra landing page copy with headline optimization, benefit-focused messaging, social proof, and strong CTAs, yielding a 45% conversion rate from visitors to signups and a 35% improvement in time on page; developed sales enablement content, including decks, case studies, webinars, and partner toolkits; created data-informed ABM campaigns driving 35% growth in high-value leads; designed multi-channel campaigns across email, web, ads, and social ensuring alignment with brand objectives and compliance.
Digital Brand Copywriter at Coveo Solutions
February 1, 2022 - February 28, 2023Led Voice of Customer (VoC) research to inform brand positioning; improved MQL-to-SQL conversion by 30% via persona-aligned messaging and thought leadership content; created targeted B2B content (infographics, e-books, white papers) for CIOs and IT leaders; developed web copy and product positioning that boosted engagement post Qubit acquisition; managed a team of freelance copywriters to accelerate top-of-funnel content production by 40%.
Marketing Specialist at Dexterra Group
January 1, 2021 - December 31, 2021Led strategy and execution of a high-impact digital brand campaign for Canada’s Rapid Housing Initiative and NRB Modular Solutions; aligned content assets across healthcare infrastructure, workforce housing, and hospitality verticals; produced SEO-optimized marketing content (case studies, landing pages, infographics, blogs) and supported campaigns; tracked performance with SEO audits and analytics to close content gaps and improve conversions; managed PR and media relations to maintain brand credibility; ensured timely delivery of content and supported product launches.
Marketing Specialist at Venngo Inc
June 1, 2019 - March 31, 2022Established and scaled a brand voice and communications playbook adopted across 6+ departments; implemented data-driven content strategies that increased unaided brand recall by 25% in six months; led SEO-focused thought leadership content driving 40% growth in organic traffic and a 3x increase in inbound leads; delivered multimedia campaigns across digital, social, and traditional channels increasing engagement by 60% and share-of-voice; authored high-conversion emails with improved open and click-through rates; created aligned content calendars and sales enablement assets to support POC/pitches and improve customer retention.
Creative Director, Copy at Think Brown Media
June 1, 2017 - June 30, 2019Led targeted social media campaigns contributing to an 18% uplift in sales for a dermatology brand; launched digital awareness drives for the Citizens Foundation reaching 2M+ users; crafted SEO-driven health and wellness content increasing organic visibility by 70% and engagement by 50%; planned go-to-market launch strategies across healthcare, CPG, and services; produced multimedia campaigns for major brands (TD Bank, Dove, Knorr, Ferrero Rocher) including video, TV, radio, and experiential activations; authored a persuasive video sales letter for Gadovist (Bayer) to simplify clinical messaging; built and mentored a high-performing creative/content team.
Creative Director, Copy at 5th Element
January 1, 2004 - December 31, 2016Expanded agency footprint in healthcare/pharmaceuticals by 75%, leading data-driven HCP campaigns across multiple channels; developed HCP and DTC campaigns for GSK, Pfizer, and Johnson & Johnson products; launched Johnson & Johnson’s DePuy knee implant communications to increase physician engagement and demo inquiries; coordinated omni-channel campaigns with measurable outcomes across pharma, telecom, non-profit, and CPG sectors; built a high-performing creative/content team and maintained growth through ongoing training and feedback.
Education
M.A. at University of Karachi
January 11, 2030 - January 1, 1999Sales & Marketing Connections Program at Humber College
January 1, 2018 - January 1, 2018Fundamentals of Conversion Copywriting at Copy School (Copy Hackers)
January 1, 2024 - January 1, 2024Qualifications
Conversion Copywriting
March 4, 2024 - May 30, 2024Conversion Copywriting Course by Copy Hackers
Fundamentals of Conversion Copywriting
January 1, 2024 - January 19, 2026HubSpot Content Marketing
January 1, 2024 - January 19, 2026Sales & Marketing Connections Program
January 1, 2018 - January 19, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare, Education, Consumer Goods, Computers & Electronics, Life Sciences, Manufacturing, Telecommunications, Travel & Hospitality, Energy & Utilities, Retail, Non-Profit Organization, Transportation & Logistics, Financial Services, Real Estate & Construction
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