Sarah M

Led content strategy across Meta, YouTube and TikTok, driving a 70% increase in engagement; steered content, PR strategy and media relations resulting in a 55% boost in brand recognition; orchestrated influencer collaboration with HGTV personality Bryan Baeumler achieving a 150% ROI and 40% uplift in brand awareness; collaborated cross-functionally with design, product, and sales; utilized tools like Google Analytics, HubSpot, SEMrush, and Brand Watch to optimize landing pages, social channels, and emails; wrote high-converting landing pages increasing calls booked by 30%; led sustainability campaigns with Forest Nation to offset carbon and elevate brand purpose; launched lead-gen and ABM campaigns generating multiple SQLs with significant sales opportunities; produced quarterly KPI-driven performance reports.

Wrote and optimized copy for high-converting landing pages, emails, and product/integration launches (Brivo, Zapier); enhanced Capterra landing page copy with headline optimization, benefit-focused messaging, social proof, and strong CTAs, yielding a 45% conversion rate from visitors to signups and a 35% improvement in time on page; developed sales enablement content, including decks, case studies, webinars, and partner toolkits; created data-informed ABM campaigns driving 35% growth in high-value leads; designed multi-channel campaigns across email, web, ads, and social ensuring alignment with brand objectives and compliance.

Led Voice of Customer (VoC) research to inform brand positioning; improved MQL-to-SQL conversion by 30% via persona-aligned messaging and thought leadership content; created targeted B2B content (infographics, e-books, white papers) for CIOs and IT leaders; developed web copy and product positioning that boosted engagement post Qubit acquisition; managed a team of freelance copywriters to accelerate top-of-funnel content production by 40%.