Spearheaded marketing and operational efforts for PISEN's US launch, coordinating outreach to retail partners and cross-functional teams across the US and China. Secured 10+ retail partnerships and drove go-to-market activities, including California outreach visits, to strengthen the channel. Launched US brand presence through trade-show participation, generating qualified leads and distribution partnerships. Built a data-driven sales strategy and a predictive model to prioritize store visits. Established a digital marketplace presence by launching multiple seller accounts on major e-commerce platforms, increasing online visibility and sales.

Marketing Specialist at Ceribell ( MedTech )

February 1, 2024 - March 1, 2025

Drove data-driven marketing initiatives; led data visualization of clinical surveys across numerous hospitals, creating narratives to communicate outcomes. Analyzed campaign performance to optimize content strategy and future marketing initiatives. Developed a tool to extract legacy data and generate structured reports for strategic decision-making.

Product Manager at MIGU Digital Media ( HRTech )

January 1, 2021 - July 1, 2021

Developed and launched a digital employee benefits platform leveraging internal assets to create value for corporate clients. Led product conception to launch, designed website interface and information architecture to improve user engagement and satisfaction; secured executive approval for external launch after successful internal piloting.

Product Manager at Beichoo ( HRTech )

March 1, 2017 - January 31, 2021

Developed features to drive user engagement and growth for an HR recruitment platform. Created a recommendation algorithm that increased user interactions; implemented an intelligent calling system that boosted candidate responses and recruitment actions; achieved notable user growth in the first year.