I am a multidisciplinary Art Director and Design Lead with a unique aptitude for pattern recognition and systems thinking. I bridge creative vision with business performance, designing visual assets that drive user acquisition, lower CPI, and boost engagement. As a former CMO, I craft end-to-end concepts that align brand storytelling with measurable outcomes. I orchestrate complex, multi-stage production pipelines that blend traditional design, automation, and Generative AI to achieve specific visual goals that linear methods can’t deliver. I’ve led international teams (USA, Spain, EU) and built AI-enabled workflows to streamline creative processes and accelerate asset production. My approach combines brand identity, visual strategy, and practical execution to deliver marketing assets that look great and perform even better in real-world markets.

Diana Dodatko

I am a multidisciplinary Art Director and Design Lead with a unique aptitude for pattern recognition and systems thinking. I bridge creative vision with business performance, designing visual assets that drive user acquisition, lower CPI, and boost engagement. As a former CMO, I craft end-to-end concepts that align brand storytelling with measurable outcomes. I orchestrate complex, multi-stage production pipelines that blend traditional design, automation, and Generative AI to achieve specific visual goals that linear methods can’t deliver. I’ve led international teams (USA, Spain, EU) and built AI-enabled workflows to streamline creative processes and accelerate asset production. My approach combines brand identity, visual strategy, and practical execution to deliver marketing assets that look great and perform even better in real-world markets.

Available to hire

I am a multidisciplinary Art Director and Design Lead with a unique aptitude for pattern recognition and systems thinking. I bridge creative vision with business performance, designing visual assets that drive user acquisition, lower CPI, and boost engagement. As a former CMO, I craft end-to-end concepts that align brand storytelling with measurable outcomes. I orchestrate complex, multi-stage production pipelines that blend traditional design, automation, and Generative AI to achieve specific visual goals that linear methods can’t deliver.

I’ve led international teams (USA, Spain, EU) and built AI-enabled workflows to streamline creative processes and accelerate asset production. My approach combines brand identity, visual strategy, and practical execution to deliver marketing assets that look great and perform even better in real-world markets.

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Work Experience

Chief Marketing Officer (CMO) & Lead Designer at BFC
January 1, 2024 - January 1, 2025
Led a remote creative team to produce high-performance marketing assets, aligning visual execution with business goals. Developed end-to-end visual concepts and brand presentation for a major strategic project. Oversaw the creation of pitch decks and investor materials that helped secure strategic partnerships. Reduced creative production time by 40% by implementing AI-driven workflows and automation for routine tasks.
Head of Design / Senior Product Designer at PERKSS
January 1, 2023 - January 1, 2024
Directed the visual language of the product, ensuring consistency across app and web interfaces. Managed the design team, conducted QA and provided creative mentorship to junior designers. Developed scalable design systems that streamlined collaboration between design and development teams.
Founder & Principal Design Consultant at HD Creative Technology
January 1, 2022 - Present
Leading a creative consultancy focused on brand identity, AI-enabled design workflows, and visual strategy. MyStory Book (USA): Designed user-centered interfaces and marketing assets for a digital publishing platform. KaiKao (EU Market): Created high-conversion Amazon A+ content and digital ads for Spain, Italy, Germany, France, using data-driven design to boost CTR. Freelance projects: Delivered concept-driven brand styles for hospitality and construction sectors. Innovation: Implementing AI-driven workflows (N8, LLMs) to optimize routine tasks and accelerate asset production.
Kyiv Marketing Manager & Designer at TS Kyiv
January 1, 2021 - January 1, 2022
Developed comprehensive communication strategies and content plans. Created corporate print materials and digital creatives aligned with brand guidelines. (Prior experience in Marketing/PR/ Communications [2017-2021] available upon request)

Education

Master's in Journalism & Social Communication at Taras Shevchenko National University of Kyiv
January 1, 2010 - January 1, 2016
Brand Management & Account Management at KAMA (Kyiv Academy of Media Arts)
January 1, 2019 - January 1, 2020
Classical Fine Arts & Drawing at Kyiv Art Academy No. 4
January 1, 2000 - January 1, 2008

Qualifications

Active learner in AI-production & Process Automation
January 11, 2030 - January 19, 2026
Courses in Art Direction, Motion Design, and 3D (Blender basics)
January 11, 2030 - January 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other