I’m a product designer focused on humanizing digital experiences using a detailed, analytic approach. I have 2 years of experience in SaaS and fintech, with a specialized interest in interaction design and user research. I prioritize collaboration to refine ideas and test UX behaviours, and build intuitive and accessible solutions that feel like second-nature to the user. Great design is built on empathetic understanding, and I’m dedicated to creating experiences that are seamless, impactful, and grounded in continuous improvement.

Dasol Lee

I’m a product designer focused on humanizing digital experiences using a detailed, analytic approach. I have 2 years of experience in SaaS and fintech, with a specialized interest in interaction design and user research. I prioritize collaboration to refine ideas and test UX behaviours, and build intuitive and accessible solutions that feel like second-nature to the user. Great design is built on empathetic understanding, and I’m dedicated to creating experiences that are seamless, impactful, and grounded in continuous improvement.

Available to hire

I’m a product designer focused on humanizing digital experiences using a detailed, analytic approach. I have 2 years of experience in SaaS and fintech, with a specialized interest in interaction design and user research. I prioritize collaboration to refine ideas and test UX behaviours, and build intuitive and accessible solutions that feel like second-nature to the user. Great design is built on empathetic understanding, and I’m dedicated to creating experiences that are seamless, impactful, and grounded in continuous improvement.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Experience Designer at Freelance
May 1, 2023 - Present
Established an e-commerce business selling Notion templates and digital planners; achieved a 5.6% conversion rate from over 6,000 listing views in one month. Contracted to create detailed design sketches for 3D printing projects, delivering precise and production-ready concepts. Contracted to redesign the website for a small baseball bat retail business, improving the interface design and modernizing the existing online storefront.
Product Design Intern at Q4 Inc
May 1, 2022 - December 1, 2022
Collaborated with cross-functional team to release three end-to-end projects, and addressed UX improvements across 17+ features spanning two frontend platforms. Spearheaded Q3 and Q4 design initiatives for the company’s events platform, managing timelines and deliverables in biweekly agile sprints. Ran usability tests and surveys to validate assumptions and gather actionable insights, frequently refining experiences for upcoming product features.
Product Designer at OANDA
September 1, 2021 - December 1, 2021
Conducted competitive analyses on app locking and biometric authorization for Forex trading mobile app to build a secure mobile authentication flow. Ran A/B tests with 15+ users to identify the preferred information architecture for a new cryptocurrency service. Created responsive designs for registration flows using the company’s new design system, addressing long-standing user pain points and improving retention rates.
UX Designer at CG I Group Inc
January 1, 2021 - April 1, 2021
Facilitated live user interviews to identify pain points in the company’s existing insurance report filing process. Delivered persona maps and user journey presentations to stakeholders, highlighting opportunities for digital optimization. Redesigned company onboarding pages using central design framework. Applied stress testing on system components while adhering to WCAG and AODA guidelines.
Social Media Designer at KC Waterloo
September 1, 2020 - August 1, 2021
Designed 40+ graphics promoting upcoming events on Instagram and Facebook.

Education

BASc, Chemical Engineering at University of Waterloo
January 1, 2019 - January 1, 2024

Qualifications

Agile User Experience Design and Research
January 1, 2023 - January 19, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert