I am an established social science research leader and methodologist with over 25 years of sustained professional contribution to survey methodology, applied quantitative and qualitative research, and research-led decision support. My career spans research design, methodological innovation, organisational leadership, and professional governance, with sustained contributions across commercial, academic, and policy-adjacent research environments. I am currently consolidating my long-term professional contribution through doctoral research in Survey Methodology.

ABIDEMI BIODUN-OLADOYE

I am an established social science research leader and methodologist with over 25 years of sustained professional contribution to survey methodology, applied quantitative and qualitative research, and research-led decision support. My career spans research design, methodological innovation, organisational leadership, and professional governance, with sustained contributions across commercial, academic, and policy-adjacent research environments. I am currently consolidating my long-term professional contribution through doctoral research in Survey Methodology.

Available to hire

I am an established social science research leader and methodologist with over 25 years of sustained professional contribution to survey methodology, applied quantitative and qualitative research, and research-led decision support. My career spans research design, methodological innovation, organisational leadership, and professional governance, with sustained contributions across commercial, academic, and policy-adjacent research environments. I am currently consolidating my long-term professional contribution through doctoral research in Survey Methodology.

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Work Experience

Founder & Research Director at Precision Edge Limited
January 1, 2013 - Present
Founded and led an independent research consultancy delivering large-scale quantitative and qualitative studies across multiple sectors. Held full methodological responsibility for survey design, sampling frameworks, questionnaire development, fieldwork protocols, and analytical strategy. Led multidisciplinary research teams and supervised methodological quality assurance.
Research Professional at Ipsos UK
January 1, 2023 - Present
Engaged in significant national studies supporting public understanding and policy discussions.
Research Professional at Verian Group
January 1, 2024 - Present
Contributed to complex social research programs supporting national media and policy.

Education

PhD (Offer Holder) at University of Essex, UK
September 1, 2026 - January 20, 2026
MSc, Data Science & Business Analytics at University of Plymouth, UK
January 1, 2024 - January 20, 2026
MSc, Actuarial Science at University of Ibadan, Nigeria
January 1, 2008 - January 20, 2026
BSc (Hons), Statistics at University of Ibadan, Nigeria
January 1, 2004 - January 20, 2026

Qualifications

Accredited Member, Market Research Society (MRS)
January 11, 2030 - January 20, 2026
Member, ESOMAR
January 11, 2030 - January 20, 2026
Member, Pan African Media Research Organisation (PAMRO)
January 11, 2030 - January 20, 2026
Member, Nigerian Institute of Marketing Research Association (NIMRA)
January 11, 2030 - January 20, 2026
Shortlisted – 2025 #MRX Diversity Champion Award
January 11, 2030 - January 20, 2026

Industry Experience

Education, Healthcare, Professional Services, Media & Entertainment, Government

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