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I'm Syndie Bobeechun, a marketing strategist with 10+ years across B2B and B2C, focused on turning early-stage ideas into practical marketing direction. I scope what matters, define positioning and messaging, and build a measurable 30/60/90-day roadmap that prioritises experiments to generate momentum. In my independent consulting practice, I translate customer language and signals into compelling proof points, landing page outlines, email sequences, and test backlogs. I design measurement and decision rules to know when to stop, scale, or pivot, and I leverage AI tools to speed up research and iteration while keeping outputs human, specific, and actionable.…I'm Syndie Bobeechun, a marketing strategist with 10+ years across B2B and B2C, focused on turning early-stage ideas into practical marketing direction. I scope what matters, define positioning and messaging, and build a measurable 30/60/90-day roadmap that prioritises experiments to generate momentum. In my independent consulting practice, I translate customer language and signals into compelling proof points, landing page outlines, email sequences, and test backlogs. I design measurement and decision rules to know when to stop, scale, or pivot, and I leverage AI tools to speed up research and iteration while keeping outputs human, specific, and actionable.

Syndie Bobeechun

Marketing Strategist, Brand Strategist, Marketing Consultant, +2

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I'm Syndie Bobeechun, a marketing strategist with 10+ years across B2B and B2C, focused on turning early-stage ideas into practical marketing direction. I scope what matters, define positioning and messaging, and build a measurable 30/60/90-day roadmap that prioritises experiments to generate momentum. In my independent consulting practice, I translate customer language and signals into compelling proof points, landing page outlines, email sequences, and test backlogs. I design measurement and decision rules to know when to stop, scale, or pivot, and I leverage AI tools to speed up research and iteration while keeping outputs human, specific, and actionable.…I'm Syndie Bobeechun, a marketing strategist with 10+ years across B2B and B2C, focused on turning early-stage ideas into practical marketing direction. I scope what matters, define positioning and messaging, and build a measurable 30/60/90-day roadmap that prioritises experiments to generate momentum. In my independent consulting practice, I translate customer language and signals into compelling proof points, landing page outlines, email sequences, and test backlogs. I design measurement and decision rules to know when to stop, scale, or pivot, and I leverage AI tools to speed up research and iteration while keeping outputs human, specific, and actionable.

Available to hire

I’m Syndie Bobeechun, a marketing strategist with 10+ years across B2B and B2C, focused on turning early-stage ideas into practical marketing direction. I scope what matters, define positioning and messaging, and build a measurable 30/60/90-day roadmap that prioritises experiments to generate momentum.

In my independent consulting practice, I translate customer language and signals into compelling proof points, landing page outlines, email sequences, and test backlogs. I design measurement and decision rules to know when to stop, scale, or pivot, and I leverage AI tools to speed up research and iteration while keeping outputs human, specific, and actionable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Positioning Strategist and Marketing Consultant (Independent)

January 1, 2022 - Present

Lead consultative strategy engagements for founders and small teams: diagnose the gap between interest and action, then build an executable plan. Turn qualitative signal (calls, DMs, reviews) into messaging and proof that reduces decision friction (ghosting, price objections, 'not the right time'). Deliver practical outputs: positioning statement, message hierarchy, landing page outlines, email sequences, content angles, and experiment backlogs. Design measurement and decision rules (what success looks like, what to stop, what to double down on). Use AI tools to speed up research and iteration (customer language mining, angle generation, variant testing) while keeping outputs human and specific.

Marketing Consultant at Tech on Track - Technology Consultancy

March 1, 2023 - November 1, 2023

Provided guidance for an early-stage consultancy: positioning clarity, channel prioritisation, and campaign planning. Produced practical recommendations for improving lead quality and conversion across web and outbound touchpoints.

Marketing Manager at A-Flo Equipment - B2B Refuelling Equipment Wholesaler

July 1, 2017 - June 30, 2022

Owned integrated B2B marketing strategy and execution; delivered a 30% increase in engagement. Led website optimisation to improve performance and buyer experience; managed end-to-end campaigns and updates. Produced customer-facing assets (landing pages, email campaigns, event collateral) with high attention to detail and QA.

E-commerce and Marketing Manager at Korilla Pty - Health and Wellness (Supplements)

May 1, 2014 - July 31, 2017

Built a high-converting eCommerce site generating $100K+ monthly sales; improved conversion through testing and optimisation. Implemented segmentation and lifecycle email strategy to grow lists and improve conversion and repeat purchase. Built and managed affiliate marketing programs (including Commission Factory) and partner communications. Implemented AI chatbot initiatives to improve customer experience and drive personalised product guidance.

Brand and Marketing Manager at New City Ceramics - Multi-site (Melbourne/Brisbane/Perth)

October 1, 2011 - April 30, 2014

Executed digital campaigns and launches that increased brand awareness and contributed to a 65% increase in foot traffic. Supported product launches with positioning, messaging, and multi-channel promotion; contributed to 30% product line growth. Managed end-to-end digital projects and coordinated stakeholders across locations.

Positioning Strategist and Marketing Consultant at Independent

January 1, 2022 - Present

Lead consultative strategy engagements for founders and small teams: diagnose the gap between interest and action, then build an executable plan. Turn qualitative signals (calls, DMs, reviews) into messaging and proof that reduces decision friction. Deliver practical outputs: positioning statement, message hierarchy, landing page outlines, email sequences, content angles, and experiment backlogs. Design measurement and decision rules (what success looks like, what to stop, what to double down on). Use AI tools to speed up research and iteration while keeping outputs human and specific.

Brand and Marketing Manager at New City Ceramics - Multi-site

October 1, 2011 - April 1, 2014