I am a creative and performance-driven Video Editor and Graphic Designer with over 3 years of experience. I specialize in crafting engaging UGC ads and branded video content. I thrive on bridging the gap between high-end editing and strategic graphic design to drive audience engagement and conversions.…

Caleb Chunguli Wafula

I am a creative and performance-driven Video Editor and Graphic Designer with over 3 years of experience. I specialize in crafting engaging UGC ads and branded video content. I thrive on bridging the gap between high-end editing and strategic graphic design to drive audience engagement and conversions.…

Available to hire

I am a creative and performance-driven Video Editor and Graphic Designer with over 3 years of experience. I specialize in crafting engaging UGC ads and branded video content. I thrive on bridging the gap between high-end editing and strategic graphic design to drive audience engagement and conversions.

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Language

Work Experience

Freelance Video Editor & Content Strategist at Freelance (Remote)
January 1, 2021 - Present
Edited and produced over 150+ short-form UGC and branded ads for global clients in skincare, fashion, and lifestyle niches. Used TikTok Creative Center and Meta Ads Library to identify trends and guide ad creative strategy. Collaborated with creators and marketing teams to develop scripts, briefs, and storyboards aligned with brand tone and messaging. Delivered optimized ad formats across platforms — boosting hook rates, CTR, and audience retention. Managed asset libraries, project timelines, and deliverables using Notion and Google Drive.
Social Media Video Editor (Contract) at UGC Marketing Agency
January 1, 2023 - December 31, 2024
Supported the creative strategy team in curating top-performing UGC ads and building trend databases by niche. Edited and tested multiple variations of paid social ads to identify performance drivers. Produced mood boards, visual decks, and reports summarizing ad performance insights.
Freelance Video Editor & Visual Designer at Self-employed
January 1, 2021 - Present
Produced 150+ short-form UGC ads and static graphic assets for global lifestyle and fashion brands. Developed custom typography and graphic overlays to enhance video storytelling and brand recognition. Collaborated with marketing teams, managed creative workflows.

Education

Add your educational history here.

Qualifications

Adobe Premiere Pro Certified Professional
January 11, 2030 - January 20, 2026
TikTok Creative Strategy Masterclass
January 11, 2030 - January 20, 2026
Adobe Premiere Pro Certified Professional
January 11, 2030 - January 30, 2026
TikTok Creative Strategy Masterclass
January 11, 2030 - January 30, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment
    paper YOUTUBE brandon dits

    Fast-paced club recap edited to capture the energy, crowd movement, and atmosphere of a live EDM event. The video is cut tightly on beat, with transitions synced to drops and build-ups using speed ramps, light flashes, and dynamic cuts. Designed for TikTok and Instagram Reels to feel immersive, energetic, and share-worthy.