I'm a frontend-focused web developer and designer based in Cali, Colombia. I enjoy turning ideas into fast, accessible web experiences using React, Next.js, WordPress, HTML5, and CSS3. I love collaborating with product and marketing teams to build intuitive interfaces that users love. I'm currently freelancing with GP3D Digital and other clients, delivering scalable web and mobile solutions, optimizing performance, accessibility, and SEO. I stay curious about new tools and best practices to keep delivering delightful digital experiences.

Juan José Borrero

I'm a frontend-focused web developer and designer based in Cali, Colombia. I enjoy turning ideas into fast, accessible web experiences using React, Next.js, WordPress, HTML5, and CSS3. I love collaborating with product and marketing teams to build intuitive interfaces that users love. I'm currently freelancing with GP3D Digital and other clients, delivering scalable web and mobile solutions, optimizing performance, accessibility, and SEO. I stay curious about new tools and best practices to keep delivering delightful digital experiences.

Available to hire

I’m a frontend-focused web developer and designer based in Cali, Colombia. I enjoy turning ideas into fast, accessible web experiences using React, Next.js, WordPress, HTML5, and CSS3. I love collaborating with product and marketing teams to build intuitive interfaces that users love.

I’m currently freelancing with GP3D Digital and other clients, delivering scalable web and mobile solutions, optimizing performance, accessibility, and SEO. I stay curious about new tools and best practices to keep delivering delightful digital experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Frontend Developer at GP3D Digital
January 1, 2015 - January 1, 2024
Frontend development for digital projects, including React/Next.js apps, WordPress-based sites, API integrations, performance optimizations, accessibility improvements, SEO optimization, and scalable CMS-driven platforms. Built marketing-ready, responsive interfaces and dashboards; led migration and automation tasks across client projects.
Frontend Developer at GP3D Digital
April 1, 2025 - Present
Freelance/contract frontend development focusing on React, Next.js and WordPress CMS integrations; built web interfaces and blogs; improved accessibility and performance; collaborated with marketing and design teams to deliver scalable frontend solutions.
SEO/SEM Specialist at Freelance / Marketing Team
February 1, 2022 - May 31, 2023
Collaborated with the marketing team to design and implement SEO/SEM strategies; enhanced digital visibility and performance; used GA4, GTM, and SEO best practices; created and optimized content.
Frontend Developer at Freelance / Marketing Team
May 1, 2023 - October 1, 2023
Developed marketing-focused web interfaces using React, Node.js, and TypeScript; implemented responsive, accessible designs; integrated with APIs and CMS.
Mobile & Frontend Developer at Freelance / Remittance App Project
February 1, 2025 - July 1, 2025
Built mobile experiences with React Native; integrated with CMS and API for a cross-border remittance platform; focused on user flows, security, and scalability; collaborated with backend and design teams.

Education

Especialización en Creación y Desarrollo de Videojuegos at Universidad Autónoma de Occidente
January 1, 2013 - January 1, 2015

Qualifications

MLOps for Scaling TinyML
January 11, 2030 - January 20, 2026
SQL & MySQL
January 11, 2030 - January 20, 2026
Git & GitHub
January 11, 2030 - January 20, 2026
Frontend Development with JavaScript
January 11, 2030 - January 20, 2026
WordPress Website Creation (No-Code)
January 11, 2030 - January 20, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services