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I'm a frontend-focused web developer and designer based in Cali, Colombia. I enjoy turning ideas into fast, accessible web experiences using React, Next.js, WordPress, HTML5, and CSS3. I love collaborating with product and marketing teams to build intuitive interfaces that users love. I'm currently freelancing with GP3D Digital and other clients, delivering scalable web and mobile solutions, optimizing performance, accessibility, and SEO. I stay curious about new tools and best practices to keep delivering delightful digital experiences.…I'm a frontend-focused web developer and designer based in Cali, Colombia. I enjoy turning ideas into fast, accessible web experiences using React, Next.js, WordPress, HTML5, and CSS3. I love collaborating with product and marketing teams to build intuitive interfaces that users love. I'm currently freelancing with GP3D Digital and other clients, delivering scalable web and mobile solutions, optimizing performance, accessibility, and SEO. I stay curious about new tools and best practices to keep delivering delightful digital experiences.

Juan José Borrero

Front-End Developer, Web Designer, Web Developer, +3

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I'm a frontend-focused web developer and designer based in Cali, Colombia. I enjoy turning ideas into fast, accessible web experiences using React, Next.js, WordPress, HTML5, and CSS3. I love collaborating with product and marketing teams to build intuitive interfaces that users love. I'm currently freelancing with GP3D Digital and other clients, delivering scalable web and mobile solutions, optimizing performance, accessibility, and SEO. I stay curious about new tools and best practices to keep delivering delightful digital experiences.…I'm a frontend-focused web developer and designer based in Cali, Colombia. I enjoy turning ideas into fast, accessible web experiences using React, Next.js, WordPress, HTML5, and CSS3. I love collaborating with product and marketing teams to build intuitive interfaces that users love. I'm currently freelancing with GP3D Digital and other clients, delivering scalable web and mobile solutions, optimizing performance, accessibility, and SEO. I stay curious about new tools and best practices to keep delivering delightful digital experiences.

Available to hire

I’m a frontend-focused web developer and designer based in Cali, Colombia. I enjoy turning ideas into fast, accessible web experiences using React, Next.js, WordPress, HTML5, and CSS3. I love collaborating with product and marketing teams to build intuitive interfaces that users love.

I’m currently freelancing with GP3D Digital and other clients, delivering scalable web and mobile solutions, optimizing performance, accessibility, and SEO. I stay curious about new tools and best practices to keep delivering delightful digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Frontend Developer at GP3D Digital

January 1, 2015 - January 1, 2024

Frontend development for digital projects, including React/Next.js apps, WordPress-based sites, API integrations, performance optimizations, accessibility improvements, SEO optimization, and scalable CMS-driven platforms. Built marketing-ready, responsive interfaces and dashboards; led migration and automation tasks across client projects.

Frontend Developer at GP3D Digital

April 1, 2025 - Present

Freelance/contract frontend development focusing on React, Next.js and WordPress CMS integrations; built web interfaces and blogs; improved accessibility and performance; collaborated with marketing and design teams to deliver scalable frontend solutions.

SEO/SEM Specialist at Freelance / Marketing Team

February 1, 2022 - May 31, 2023

Collaborated with the marketing team to design and implement SEO/SEM strategies; enhanced digital visibility and performance; used GA4, GTM, and SEO best practices; created and optimized content.

Frontend Developer at Freelance / Marketing Team

May 1, 2023 - October 1, 2023

Developed marketing-focused web interfaces using React, Node.js, and TypeScript; implemented responsive, accessible designs; integrated with APIs and CMS.

Mobile & Frontend Developer at Freelance / Remittance App Project

February 1, 2025 - July 1, 2025

Built mobile experiences with React Native; integrated with CMS and API for a cross-border remittance platform; focused on user flows, security, and scalability; collaborated with backend and design teams.