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Hi, I’m Brenda Kovach, a Creative Director and Design Leader with expertise in brand development, visual merchandising, packaging, and end-to-end creative operations. I’ve led multidisciplinary teams across retail, eCommerce, and luxury product categories, delivering cohesive brand experiences and cost-efficient production systems. I excel at building strong visual identities, directing product photography, managing global production, and optimizing workflows with DAM and production systems that cut costs and accelerate delivery. My experience spans photography direction, packaging design, and vendor management, helping brands scale with consistent, high-impact assets.…Hi, I’m Brenda Kovach, a Creative Director and Design Leader with expertise in brand development, visual merchandising, packaging, and end-to-end creative operations. I’ve led multidisciplinary teams across retail, eCommerce, and luxury product categories, delivering cohesive brand experiences and cost-efficient production systems. I excel at building strong visual identities, directing product photography, managing global production, and optimizing workflows with DAM and production systems that cut costs and accelerate delivery. My experience spans photography direction, packaging design, and vendor management, helping brands scale with consistent, high-impact assets.

Brenda Kovach

Creative Director, Graphic Designer, Art Director, +6

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Hi, I’m Brenda Kovach, a Creative Director and Design Leader with expertise in brand development, visual merchandising, packaging, and end-to-end creative operations. I’ve led multidisciplinary teams across retail, eCommerce, and luxury product categories, delivering cohesive brand experiences and cost-efficient production systems. I excel at building strong visual identities, directing product photography, managing global production, and optimizing workflows with DAM and production systems that cut costs and accelerate delivery. My experience spans photography direction, packaging design, and vendor management, helping brands scale with consistent, high-impact assets.…Hi, I’m Brenda Kovach, a Creative Director and Design Leader with expertise in brand development, visual merchandising, packaging, and end-to-end creative operations. I’ve led multidisciplinary teams across retail, eCommerce, and luxury product categories, delivering cohesive brand experiences and cost-efficient production systems. I excel at building strong visual identities, directing product photography, managing global production, and optimizing workflows with DAM and production systems that cut costs and accelerate delivery. My experience spans photography direction, packaging design, and vendor management, helping brands scale with consistent, high-impact assets.

Available to hire

Hi, I’m Brenda Kovach, a Creative Director and Design Leader with expertise in brand development, visual merchandising, packaging, and end-to-end creative operations. I’ve led multidisciplinary teams across retail, eCommerce, and luxury product categories, delivering cohesive brand experiences and cost-efficient production systems.

I excel at building strong visual identities, directing product photography, managing global production, and optimizing workflows with DAM and production systems that cut costs and accelerate delivery. My experience spans photography direction, packaging design, and vendor management, helping brands scale with consistent, high-impact assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Icebox Diamonds & Watches

June 1, 2021 - November 30, 2024

Directed creative development for all marketing channels, delivering cohesive brand experiences for a leading luxury jewelry and watch retailer. Managed budgets, calendars, and cross-functional teams; led packaging, product displays, and lifestyle photography; oversaw digital asset management implementation and governance.

Design & Creative Operations Manager at Signet Jewelers, Ltd.

January 1, 2017 - October 31, 2020

Led design and creative operations across print, digital, retail, and eCommerce; implemented DAM and production workflows; managed annual creative budgets and cross-functional partnerships to optimize brand storytelling.

Design Manager at Signet Jewelers, Ltd.

February 1, 2012 - December 31, 2016

Led design teams, improved workflows, and contributed to brand development across multiple channels; supervised production of marketing assets and maintained brand coherence.

Senior Designer at Signet Jewelers, Ltd.

December 1, 1991 - February 1, 2012

Advanced through leadership roles supporting print, digital, retail, and eCommerce. Drove high-volume design initiatives and established design workflows.

Founder, Creative Director at I Design Graphics Ltd.

September 1, 1998 - June 1, 2022

Founded and operated a creative studio delivering design and brand strategy for regional businesses and consumer products; established branding systems, packaging assets, and client partnerships; led teams and vendor relationships.

Creative Director, Tradeshow Manager, Product Designer at Spectrum Diversified Designs, Inc.

June 1, 1996 - September 1, 1998

Directed creative direction, tradeshow presence, and product design for a Solon, OH-based manufacturer; produced marketing materials and packaging assets to support product launches and retail visibility.

Creative Director at Video Towne Entertainment, Inc.

November 1, 1990 - December 1, 1991

Established in-house creative department; reduced agency spend and centralized marketing production; created direct mail, print ads, signage, product packaging, and in-store displays.

Graphic Designer at Design Forum Inc.

April 1, 1998 - November 1, 1999

Collaborated with architects and store planners to design branded retail environments; produced wayfinding, signage, and retail graphics for national clients.