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Hi, I'm Olivia Yates O'Donnell—a Growth Marketing Executive with 15+ years of experience building strategies, storytelling, and go-to-market plans that drive revenue and sustainable growth. I combine connected storytelling with analytics to craft marketing frameworks that earn trust, educate audiences, and scale across channels. I lead cross-functional teams to deliver creative, KPI-driven campaigns, establish partnerships, and grow brands with measurable outcomes.…Hi, I'm Olivia Yates O'Donnell—a Growth Marketing Executive with 15+ years of experience building strategies, storytelling, and go-to-market plans that drive revenue and sustainable growth. I combine connected storytelling with analytics to craft marketing frameworks that earn trust, educate audiences, and scale across channels. I lead cross-functional teams to deliver creative, KPI-driven campaigns, establish partnerships, and grow brands with measurable outcomes.

Olivia Yates O'Donnell

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I'm Olivia Yates O'Donnell—a Growth Marketing Executive with 15+ years of experience building strategies, storytelling, and go-to-market plans that drive revenue and sustainable growth. I combine connected storytelling with analytics to craft marketing frameworks that earn trust, educate audiences, and scale across channels. I lead cross-functional teams to deliver creative, KPI-driven campaigns, establish partnerships, and grow brands with measurable outcomes.…Hi, I'm Olivia Yates O'Donnell—a Growth Marketing Executive with 15+ years of experience building strategies, storytelling, and go-to-market plans that drive revenue and sustainable growth. I combine connected storytelling with analytics to craft marketing frameworks that earn trust, educate audiences, and scale across channels. I lead cross-functional teams to deliver creative, KPI-driven campaigns, establish partnerships, and grow brands with measurable outcomes.

Available to hire

Hi, I’m Olivia Yates O’Donnell—a Growth Marketing Executive with 15+ years of experience building strategies, storytelling, and go-to-market plans that drive revenue and sustainable growth.

I combine connected storytelling with analytics to craft marketing frameworks that earn trust, educate audiences, and scale across channels. I lead cross-functional teams to deliver creative, KPI-driven campaigns, establish partnerships, and grow brands with measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Chief Revenue Officer at The Boutique Co

January 1, 2024 - Present

Lead generation & multi-channel marketing strategy, creative strategy & content briefs, paid social, retention & lifecycle programs (email, SMS, referrals, loyalty), and brand partnerships. Expanded activations and partnerships to scale growth and visibility.

Strategic Account Director at Rocketship Marketing Agency

January 1, 2018 - January 1, 2019

Strategic leadership across six brand accounts; developed marketing strategies and collateral; partnered with sales teams to drive growth; oversaw PR, community engagement, and multi-channel campaigns across health & wellness, real estate, SaaS, and professional services.

Owner & Lead Florist at Floravore NW

January 1, 2019 - January 1, 2023

Partnered with 20+ local women & minority-owned farms to source seasonal blooms; led wedding and event florals; drove revenue growth (1400% in year 1–4) and secured wedding contracts worth over $120k in 2023; built partnerships with local Chamber of Commerce and venues.

VP Marketing at Dumpling Grocery Delivery

January 1, 2013 - January 1, 2016

Led marketing strategy and campaigns for a scaling grocery delivery platform; built and trained teams across social media, graphic/web design, and performance channels; established partnerships and events to fuel growth.

Lead Sales & Marketing at Estée Lauder Companies

January 1, 2009 - January 1, 2012

Led sales & marketing for Origins Natural Skincare, Clinique, and Estée Lauder brands; managed employee education, goal setting, and sales targets; executed local events and store partnerships to drive brand presence.

Lead Sales & Marketing at Estée Lauder Companies

January 1, 2012 - January 1, 2014

Led sales & marketing for Origins, Clinique, and Estee Lauder brands; oversaw partner relationships, education, and store partnerships to achieve growth.