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I'm a senior graphic design freelancer with 18 years of experience creating engaging web and digital experiences. I specialize in Figma and the Adobe Creative Suite to extend visual identity systems across websites and interactive touchpoints, with a strong focus on usability and accessibility. I’ve led concepting and prototyping initiatives in cross-functional teams to refine user flows and visual hierarchy. I’m passionate about exploring new tools and delivering autonomous, impact-driven design solutions.…I'm a senior graphic design freelancer with 18 years of experience creating engaging web and digital experiences. I specialize in Figma and the Adobe Creative Suite to extend visual identity systems across websites and interactive touchpoints, with a strong focus on usability and accessibility. I’ve led concepting and prototyping initiatives in cross-functional teams to refine user flows and visual hierarchy. I’m passionate about exploring new tools and delivering autonomous, impact-driven design solutions.

Danielle Vernelson

Graphic Designer, Designer, Brand Designer, +2

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I'm a senior graphic design freelancer with 18 years of experience creating engaging web and digital experiences. I specialize in Figma and the Adobe Creative Suite to extend visual identity systems across websites and interactive touchpoints, with a strong focus on usability and accessibility. I’ve led concepting and prototyping initiatives in cross-functional teams to refine user flows and visual hierarchy. I’m passionate about exploring new tools and delivering autonomous, impact-driven design solutions.…I'm a senior graphic design freelancer with 18 years of experience creating engaging web and digital experiences. I specialize in Figma and the Adobe Creative Suite to extend visual identity systems across websites and interactive touchpoints, with a strong focus on usability and accessibility. I’ve led concepting and prototyping initiatives in cross-functional teams to refine user flows and visual hierarchy. I’m passionate about exploring new tools and delivering autonomous, impact-driven design solutions.

Available to hire

I’m a senior graphic design freelancer with 18 years of experience creating engaging web and digital experiences. I specialize in Figma and the Adobe Creative Suite to extend visual identity systems across websites and interactive touchpoints, with a strong focus on usability and accessibility.

I’ve led concepting and prototyping initiatives in cross-functional teams to refine user flows and visual hierarchy. I’m passionate about exploring new tools and delivering autonomous, impact-driven design solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Visual Designer at Highspot

March 1, 2020 - June 1, 2023

Led UI/UX design workflows for the Highspot Community in Figma, including wireframes, prototypes, and usability improvements; collaborated with product and engineering; provided art direction for marketing collateral. Created graphics with Illustrator, Photoshop, and InDesign for social media, reports, events, emails, and eBooks; improved information architecture and accessibility. Overhauled Sales Enablement courses with UX principles, improved user flows and progress tracking. Produced 25+ reports with data visualizations and supported 11 large-scale events, extending the visual identity across print and digital collateral. Managed Jira & Airtable workflows and delivered stakeholder updates. Began as a contractor, then transitioned to full-time.

Freelance Visual Designer & Owner at Insight Creative

March 1, 2011 - July 31, 2018

Provided freelance visual design services across industries, collaborating with cross-functional teams to ensure usability and brand consistency. Led website design, presentations, eBooks, infographics, and social graphics; contributed to design systems and typography choices; delivered print and digital assets while maintaining brand identity.

Senior Graphic Designer at Actualize Marketing

August 1, 2018 - July 1, 2019

Delivered high-impact digital assets for tech clients, including infographics, social graphics, event materials, and presentations to boost brand visibility. Collaborated with designers to stay current with trends; created animated ads in HTML, MP4, and GIF.

Graphic Designer and Producer at Wire Stone

January 1, 2005 - February 1, 2011

Designed HP-centric campaigns including internal sales kits, websites, collateral, videos, infographics, and campaigns. Promoted to Producer, managing timelines and supervising designers and copywriters. Acted as Brand Gatekeeper to ensure adherence to HP brand guidelines.

Freelance Visual Designer & Owner at Incite Media / Insight Creative

June 1, 2023 - Present

Established Incite Media to provide freelance design services; collaborated with diverse clients including SaaS companies like Highspot and Deeto. Used Figma and Adobe Creative Suite to maintain visual coherence; leveraged AI tools (Midjourney, Figma Make) to refine workflows. Managed projects across websites, presentations, eBooks, and social media graphics; redesigned Highspot’s Community site; supported Vaisala asset production for Actualize Marketing.

Freelance Visual Designer & Owner at Incite Media

June 1, 2023 - Present

Established Incite Media to provide freelance design services; collaborated with SaaS clients like Highspot and Deeto; maintained visual coherence across digital and print assets; redesigned Highspot’s Community website to improve information architecture, navigation, and accessibility.