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Hi! I’m a UGC creator based in Auckland, New Zealand. I collaborate with brands to create scroll-stopping content that feels authentic, engaging, and built to convert. I’m open to a wide range of collaborations and love taking the time to understand each brand’s voice so the content truly connects with its audience.…

Abby Eddington-McGartland

Content Creator, Social Media Manager, UGC Creator, +2

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Hi! I’m a UGC creator based in Auckland, New Zealand. I collaborate with brands to create scroll-stopping content that feels authentic, engaging, and built to convert. I’m open to a wide range of collaborations and love taking the time to understand each brand’s voice so the content truly connects with its audience.…

Available to hire

Hi! I’m a UGC creator based in Auckland, New Zealand. I collaborate with brands to create scroll-stopping content that feels authentic, engaging, and built to convert. I’m open to a wide range of collaborations and love taking the time to understand each brand’s voice so the content truly connects with its audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Social Media Coordinator at Farmers

January 1, 2025 - Present

End-to-end social media channel management, strategy, content creation, posting, and reporting. Develop and optimise Meta paid ad campaigns to boost brand reach and conversions. Manage 20+ influencer partnerships; sourcing, negotiation, gifting, and payments. Coordinate studio shoots, provide creative direction, and produce content independently. Collaborate cross-functionally to align creative, product, and marketing goals. Handle administrative workflows including POs, invoicing, and external communication.

Freelance UGC Creator

January 1, 2025 - Present

Partner with brands to produce authentic short-form video content for paid and organic use. Concept, shoot, and edit high-performing UGC content designed for brand storytelling. Manage relationships with clients and provide creative solutions tailored to target audiences.

Marketing Coordinator at MediaWorks

January 1, 2024 - December 31, 2024

Created and scheduled social campaigns and EDMs using Meta Business Suite, TikTok Ads, and Salesforce. Managed promotional product campaigns and podcast launches. Coordinated photoshoots and creative assets for digital and print media.

Sales Coordinator at MediaWorks

July 1, 2024 - March 31, 2025

Assisted in media planning, client communication, and post-campaign reporting. Created cohesive proposals across radio, outdoor, and digital platforms.

Brand Ambassador at NZME

January 1, 2022 - December 31, 2024

Represented brands at events, engaging with consumers and driving product awareness. Built strong interpersonal communication and promotional skills.