Hana Aboelella

Business Consultant & Communications Representative at Better Business Bureau

Conducted internal and external research on consumer retention challenges, including member surveys and employee interviews. Analyzed qualitative and quantitative data to develop evidence-based recommendations. Co-authored a comprehensive 100-page report detailing research methodology, insights, strategic recommendations, and a year-long implementation plan. Led communication between the consulting team and client, ensuring alignment and timely delivery of project.

Digital Engagement Coordinator at UBC Sauder

Designed and executed TikTok campaign with student creators, raising views 40% in 3 months. Produced faculty showcase campaign by interviewing professors, enhancing Sauder's academic reputation. Designed branded graphics in Illustrator to reinforce brand consistency and strengthen visual communication across Sauder channels. Tracked metrics on Excel to inform social strategy.

Content Manager at Bounce

Led 5-member campus ambassador team to deliver peer-to-peer brand activations. Built 20+ university partnerships. Organized panel events with 300+ student attendees, coordinating logistics. Recognized with “Team of the Month” award twice for campaign success.

Freelance Content Creator at Self-Employed

Produce viral social media content (10M+ TikTok views; 2.2M likes) through creative storytelling and trend adaptation. Partner with 5+ global brands (e.g., fashion and lifestyle) to execute influencer campaigns, achieving up to 177K+ Reels views per post. Tailor messaging and visuals across TikTok, Instagram, and YouTube to engage diverse audiences and increase follower growth.

Content Creator at UBC Students Services

Launched @ubcsstudentlife TikTok channel, contributing to its growth to 3K+ followers. Collaborated with AMS clubs to report campus events, practicing cross-functional teamwork while creating engaging student-focused content.