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Hi, I’m Prasanna Gaddam, a strategic Lead Developer with over 10 years of experience architecting high-traffic web applications. I specialize in Ruby on Rails, React, and Next.js, with a focus on performance engineering and scalable front-end architecture. I’ve led engineering teams for Tier-1 UK retailers, reduced CI/CD feedback loops by 87%, and ensured 100% platform stability during peak traffic and Black Friday events. I’m a 'force multiplier' for mentorship, champion clean code standards, and bridge the gap between technical delivery and business value. I’m passionate about building robust teams and systems, mentoring frontend engineers, driving modern TypeScript patterns and reusable component architectures, and delivering secure, scalable software in Agile environments.…Hi, I’m Prasanna Gaddam, a strategic Lead Developer with over 10 years of experience architecting high-traffic web applications. I specialize in Ruby on Rails, React, and Next.js, with a focus on performance engineering and scalable front-end architecture. I’ve led engineering teams for Tier-1 UK retailers, reduced CI/CD feedback loops by 87%, and ensured 100% platform stability during peak traffic and Black Friday events. I’m a 'force multiplier' for mentorship, champion clean code standards, and bridge the gap between technical delivery and business value. I’m passionate about building robust teams and systems, mentoring frontend engineers, driving modern TypeScript patterns and reusable component architectures, and delivering secure, scalable software in Agile environments.

Prasanna Gaddam

Front-End Developer, Full Stack Developer, Web Developer, +2

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Hi, I’m Prasanna Gaddam, a strategic Lead Developer with over 10 years of experience architecting high-traffic web applications. I specialize in Ruby on Rails, React, and Next.js, with a focus on performance engineering and scalable front-end architecture. I’ve led engineering teams for Tier-1 UK retailers, reduced CI/CD feedback loops by 87%, and ensured 100% platform stability during peak traffic and Black Friday events. I’m a 'force multiplier' for mentorship, champion clean code standards, and bridge the gap between technical delivery and business value. I’m passionate about building robust teams and systems, mentoring frontend engineers, driving modern TypeScript patterns and reusable component architectures, and delivering secure, scalable software in Agile environments.…Hi, I’m Prasanna Gaddam, a strategic Lead Developer with over 10 years of experience architecting high-traffic web applications. I specialize in Ruby on Rails, React, and Next.js, with a focus on performance engineering and scalable front-end architecture. I’ve led engineering teams for Tier-1 UK retailers, reduced CI/CD feedback loops by 87%, and ensured 100% platform stability during peak traffic and Black Friday events. I’m a 'force multiplier' for mentorship, champion clean code standards, and bridge the gap between technical delivery and business value. I’m passionate about building robust teams and systems, mentoring frontend engineers, driving modern TypeScript patterns and reusable component architectures, and delivering secure, scalable software in Agile environments.

Available to hire

Hi, I’m Prasanna Gaddam, a strategic Lead Developer with over 10 years of experience architecting high-traffic web applications. I specialize in Ruby on Rails, React, and Next.js, with a focus on performance engineering and scalable front-end architecture. I’ve led engineering teams for Tier-1 UK retailers, reduced CI/CD feedback loops by 87%, and ensured 100% platform stability during peak traffic and Black Friday events. I’m a ‘force multiplier’ for mentorship, champion clean code standards, and bridge the gap between technical delivery and business value.

I’m passionate about building robust teams and systems, mentoring frontend engineers, driving modern TypeScript patterns and reusable component architectures, and delivering secure, scalable software in Agile environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Front End Developer at xDesign

January 1, 2023 - Present

Directed engineering discovery and scope refinement for high-value projects; standardized onboarding documentation to reduce time-to-productivity; strengthened production security and stability with monitoring; mentored a frontend team; promoted modern TypeScript patterns and reusable component architectures.

FE Team Lead & Scrum Master at SHIFT Commerce

June 1, 2017 - December 1, 2022

Led engineering for Mata lan’s retail platform, delivering mission-critical features (Algolia Search, Gift Cards) and a full site rebranding. Optimized test suite execution and Core Web Vitals to keep the platform Black Friday ready. Served as Certified Scrum Master, refining Agile workflows for consistent, on-time delivery, and acted as primary contact for third-party integrations.

Front End Developer at Matalan Direct

March 1, 2016 - June 1, 2017

Rapid delivery on Rails stack; contributed high-impact production code within 7 days and established organization-wide testing standards.

System Engineer at Tata Consultancy Services (TCS)

February 1, 2013 - March 1, 2016

Acted as single point of contact (SPOC) and mentor for a 70+ person UI development team. Developed 35+ complex UI screens for enterprise applications using HTML5, CSS3, and AngularJS.