PG

Prasanna Gaddam

Available to hire

Hi, I’m Prasanna Gaddam, a strategic Lead Developer with over 10 years of experience architecting high-traffic web applications. js, with a focus on performance engineering and scalable front-end architecture.

About

Hi, I’m Prasanna Gaddam, a strategic Lead Developer with over 10 years of experience architecting high-traffic web applications. I specialize in Ruby on Rails, React, and Next.js, with a focus on performance engineering and scalable front-end architecture. I’ve led engineering teams for Tier-1 UK retailers, reduced CI/CD feedback loops by 87%, and ensured 100% platform stability during peak traffic and Black Friday events. I’m a ‘force multiplier’ for mentorship, champion clean code standards, and bridge the gap between technical delivery and business value.

I’m passionate about building robust teams and systems, mentoring frontend engineers, driving modern TypeScript patterns and reusable component architectures, and delivering secure, scalable software in Agile environments.

  • 13 years' experience
  • Joined January 2026

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Software & Internet
  • Professional Services

More experts in Leeds, United Kingdom

Work experience· 4 roles

Lead Front End Developer · xDesignJan 2023 – Present · 3 yrs 11 mos

Directed engineering discovery and scope refinement for high-value projects; standardized onboarding documentation to reduce time-to-productivity; strengthened production security and stability with monitoring; mentored a frontend team; promoted modern TypeScript patterns and reusable component architectures.

FE Team Lead & Scrum Master · SHIFT CommerceJun 2017 – Dec 2022 · 5 yrs 7 mos

Led engineering for Mata lan’s retail platform, delivering mission-critical features (Algolia Search, Gift Cards) and a full site rebranding. Optimized test suite execution and Core Web Vitals to keep the platform Black Friday ready. Served as Certified Scrum Master, refining Agile workflows for consistent, on-time delivery, and acted as primary contact for third-party integrations.

Front End Developer · Matalan DirectMar 2016 – Jun 2017 · 1 yr 4 mos

Rapid delivery on Rails stack; contributed high-impact production code within 7 days and established organization-wide testing standards.

System Engineer · Tata Consultancy Services (TCS)Feb 2013 – Mar 2016 · 3 yrs 2 mos

Education

Bachelor's Degree, Information Technology · RVR & JC College of Engineering2030 – 2026
Professional Scrum Master I (PSM I) · Scrum.org2030 – 2026
Licensed Scrum Team Member · Scrum Inc.2030 – 2026

Certifications and awards

Professional Scrum Master I (PSM I)2030 – 2026
Licensed Scrum Team Member2030 – 2026

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