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I am a dynamic B2B & B2C Head of Marketing with over 9 years of experience across startups, scale-ups, unicorn tech, and FMCG. I specialize in driving multi-channel strategies across diverse industries, combining strong analytical skills with creative vision to deliver measurable results. I am passionate about leading high-performing marketing teams, building strong brands, and turning insights into campaigns that accelerate sustainable growth. My track record includes leading large campaigns at Alamii Food, driving significant conversion gains at Paper.ID, and forging cross-brand partnerships to expand market reach.…I am a dynamic B2B & B2C Head of Marketing with over 9 years of experience across startups, scale-ups, unicorn tech, and FMCG. I specialize in driving multi-channel strategies across diverse industries, combining strong analytical skills with creative vision to deliver measurable results. I am passionate about leading high-performing marketing teams, building strong brands, and turning insights into campaigns that accelerate sustainable growth. My track record includes leading large campaigns at Alamii Food, driving significant conversion gains at Paper.ID, and forging cross-brand partnerships to expand market reach.

Evelina Larisa

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a dynamic B2B & B2C Head of Marketing with over 9 years of experience across startups, scale-ups, unicorn tech, and FMCG. I specialize in driving multi-channel strategies across diverse industries, combining strong analytical skills with creative vision to deliver measurable results. I am passionate about leading high-performing marketing teams, building strong brands, and turning insights into campaigns that accelerate sustainable growth. My track record includes leading large campaigns at Alamii Food, driving significant conversion gains at Paper.ID, and forging cross-brand partnerships to expand market reach.…I am a dynamic B2B & B2C Head of Marketing with over 9 years of experience across startups, scale-ups, unicorn tech, and FMCG. I specialize in driving multi-channel strategies across diverse industries, combining strong analytical skills with creative vision to deliver measurable results. I am passionate about leading high-performing marketing teams, building strong brands, and turning insights into campaigns that accelerate sustainable growth. My track record includes leading large campaigns at Alamii Food, driving significant conversion gains at Paper.ID, and forging cross-brand partnerships to expand market reach.

Available to hire

I am a dynamic B2B & B2C Head of Marketing with over 9 years of experience across startups, scale-ups, unicorn tech, and FMCG. I specialize in driving multi-channel strategies across diverse industries, combining strong analytical skills with creative vision to deliver measurable results.

I am passionate about leading high-performing marketing teams, building strong brands, and turning insights into campaigns that accelerate sustainable growth. My track record includes leading large campaigns at Alamii Food, driving significant conversion gains at Paper.ID, and forging cross-brand partnerships to expand market reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Advanced

Work Experience

Strategic Marketing Consultant at Independent / Self-employed

July 1, 2025 - Present

Leading end-to-end marketing transformation and scalable growth; act as an executive partner to founders and leadership teams, shaping strategic plans, KPI-driven execution, and cross-functional alignment.

Head of Marketing, Brand & Marketing Division at Alamii Food

July 1, 2024 - May 31, 2025

Led a cross-functional marketing team of 6; orchestrated multi-channel campaigns across Brand, Media, Community, Partnerships, Offline Events, and Organic Traffic; spearheaded the largest campaign in Alamii Food's history, enhancing national brand position and engagement.

Head of Marketing, Brand and Marketing Division at Paper.ID

January 1, 2021 - June 30, 2024

Directed multi-channel marketing (Organic Traffic, SEO/ASO, SEM, Brand, Community) to generate high-quality leads; achieved 80% uplift in conversions and monetization; established strategic partnerships (including Visa Indonesia) to drive co-branded campaigns and rapid growth.

Senior Business Development at Paper.ID

October 1, 2020 - January 31, 2021

Spearheaded business development, identifying new product opportunities and guiding go-to-market strategy for SMEs and the MLE segment; built a robust regional growth plan.

Senior Partner Acquisition, Regional Growth Expansion at Tokopedia

July 1, 2019 - October 31, 2020

Re-established regional expansion program; led 25 area managers; drove cross-region B2B joint ventures to maximize brand visibility and revenue across 10+ regions.

Offline Marketing Activation Lead at Dekoruma

January 1, 2018 - August 31, 2018

Drove end-to-end offline activation and partnerships; supported growth of B2C/B2B retail channels; organized collaborations with leading wedding marketplaces and hotel networks; delivered multi-channel success.

Community Development and Outreach at Qlapa

August 1, 2015 - December 31, 2017

Established Indonesia-wide handicrafts ecosystem, aligning artisans and customers; led regional communities and drove word-of-mouth growth, doubling membership.

Human Resources Manager at Qlapa

December 1, 2015 - September 30, 2016

Established foundational HR framework, recruitment standards, and talent management; recruited 28 key team members in the first eight months to support early-stage growth.

Executive Committee Member at Marketing Enthusiast Community

January 1, 2022 - Present

Part of the founding team and core steward of a dynamic hub for first-level marketing practitioners; built a platform for continuous learning, skill development, and professional networking.