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Hi, I’m Michael Kofoworola Okpara, a results-driven Local SEO Strategist and Analytics Professional with 4+ years of experience boosting organic growth, local search visibility, and lead generation for healthcare and service-based businesses across the United States. I specialize in Local SEO, Technical SEO, Google Business Profile optimization, keyword mapping, content strategy, internal linking, GA4 reporting, and conversion-focused website optimization. I thrive at translating SEO insights into actionable strategies and collaborating with marketing, content, and development teams to drive measurable business growth.…Hi, I’m Michael Kofoworola Okpara, a results-driven Local SEO Strategist and Analytics Professional with 4+ years of experience boosting organic growth, local search visibility, and lead generation for healthcare and service-based businesses across the United States. I specialize in Local SEO, Technical SEO, Google Business Profile optimization, keyword mapping, content strategy, internal linking, GA4 reporting, and conversion-focused website optimization. I thrive at translating SEO insights into actionable strategies and collaborating with marketing, content, and development teams to drive measurable business growth.

Michael Kofoworola Okpara

Web Developer, Content Creator, Digital Marketer, +6

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Hi, I’m Michael Kofoworola Okpara, a results-driven Local SEO Strategist and Analytics Professional with 4+ years of experience boosting organic growth, local search visibility, and lead generation for healthcare and service-based businesses across the United States. I specialize in Local SEO, Technical SEO, Google Business Profile optimization, keyword mapping, content strategy, internal linking, GA4 reporting, and conversion-focused website optimization. I thrive at translating SEO insights into actionable strategies and collaborating with marketing, content, and development teams to drive measurable business growth.…Hi, I’m Michael Kofoworola Okpara, a results-driven Local SEO Strategist and Analytics Professional with 4+ years of experience boosting organic growth, local search visibility, and lead generation for healthcare and service-based businesses across the United States. I specialize in Local SEO, Technical SEO, Google Business Profile optimization, keyword mapping, content strategy, internal linking, GA4 reporting, and conversion-focused website optimization. I thrive at translating SEO insights into actionable strategies and collaborating with marketing, content, and development teams to drive measurable business growth.

Available to hire

Hi, I’m Michael Kofoworola Okpara, a results-driven Local SEO Strategist and Analytics Professional with 4+ years of experience boosting organic growth, local search visibility, and lead generation for healthcare and service-based businesses across the United States.

I specialize in Local SEO, Technical SEO, Google Business Profile optimization, keyword mapping, content strategy, internal linking, GA4 reporting, and conversion-focused website optimization. I thrive at translating SEO insights into actionable strategies and collaborating with marketing, content, and development teams to drive measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO & Analytics Specialist at Conscientia Health

February 1, 2026 - Present

Lead SEO and digital visibility initiatives for a multi-location healthcare organization serving patients across New Jersey, New York, and the US. Manage and optimize 96 Google Business Profiles across multiple markets, improving Local Pack visibility, map rankings, and patient acquisition. Develop and optimize service and location page strategies targeting high-intent healthcare keywords across multiple cities and service lines. Conduct technical SEO audits to identify and resolve crawlability, indexing, redirect, and site health issues. Perform keyword research, keyword mapping, competitor analysis, and content optimization to strengthen topical authority and improve organic visibility. Develop internal linking strategies that improve service-page authority and content discoverability. Implement GA4 and UTM tracking frameworks to monitor conversions, appointment bookings, and campaign performance. Collaborate with content, development, and leadership teams to align SEO initiatives wi

Local SEO Specialist & WordPress Support at Rooah, LLC

February 1, 2025 - January 1, 2026

Managed Local SEO and website optimization initiatives for service-based businesses across multiple U.S. locations. Conducted keyword research, competitor analysis, and SEO audits to identify growth opportunities and prioritize optimization efforts. Improved organic visibility and inbound lead generation through on-page SEO, content optimization, internal linking, and GBP management. Increased organic traffic by 65% and inbound calls by 35% through localized SEO strategies and conversion-focused optimization. Optimized WordPress websites for speed, mobile responsiveness, user experience, and search performance. Managed Google Business Profile updates, local citations, and engagement strategies to improve local search visibility. Supported reporting and performance reviews using Google Search Console, GA4, and SEO monitoring tools. Assisted with email marketing and automated lead nurturing campaigns through GoHighLevel workflows.

Local SEO & WordPress Specialist at Rooah, LLC

February 1, 2025 - Present

Optimized and managed client WordPress websites for SEO performance, speed, and mobile responsiveness. Created and refined location-specific landing pages to boost local search visibility and lead generation. Oversaw full GBP optimization: categories, services, photos, Q&A, posts, insights, and review management. Executed Local SEO strategies including citation building, schema markup, on-page optimization, and competitor analysis. Produced monthly SEO, GBP, and traffic reports using GA4 and Google Search Console, highlighting KPIs like impressions, clicks, calls, and CTR. Wrote and optimized SEO-driven service pages, landing pages, and blog posts aligned with keyword strategy. Managed email marketing campaigns using GoHighLevel to nurture leads and improve client engagement. Collaborated with development teams following WordPress best practices and version control (Git/GitHub).

Freelance SEO Writer at Self-Employed

January 1, 2023 - January 1, 2025

Created SEO content briefs, blog content, landing pages, and newsletters aligned with search intent and conversion goals. Conducted keyword research and content optimization for local and service-based businesses. Developed content strategies that improved organic visibility and user engagement.

Freelance SEO Writer at Self-Employed (Remote)

January 1, 2023 - January 1, 2025

Conducted keyword research and created SEO content briefs for high-intent keywords. Wrote SEO-friendly blog posts, service pages, newsletters, and landing pages that improved ranking and user engagement. Optimized metadata, internal linking, and content structure for better visibility. Monitored performance with GA4 and Google Search Console and recommended ongoing updates to improve rankings and traffic.