Freelancer - Paid Media, Social Media Management, & Analytics at Self-employed

Responsible for social media strategy definition: objectives, value proposition, tone of voice, definition of personas, rubrics, DOs and DONTs, and KPI definitions. Content management and coordination with design team. Post scheduling. Community management: comments and messages. Budget distribution and investment strategy across Facebook, Instagram, and Instagram Stories with varied campaign objectives and audience definitions. Benchmarking and competitive analysis. Setup of lead generation, traffic, and conversion campaigns; budget and campaign optimization; Pixel setup and audiences management. Reporting and monitoring of results in Facebook Business Manager and Google Analytics using UTM tracking links. Analysis of top website categories/products and adjustments to content and campaigns. Email marketing via Mailchimp; Google My Business setup and optimization; SEO basics.