Hi, I’m Suzanne Johnson, a freelance and fractional marketing leader with senior international corporate roots and over a decade delivering hands-on marketing for SMEs, property developers, education and not-for-profit organisations. I partner with ambitious businesses on a part-time or project basis to professionalise marketing, strengthen brand positioning and deliver measurable commercial growth. I’m now building a varied portfolio of remote and hybrid marketing roles across multiple sectors. I’ve built and led marketing infrastructure that supports multi-million pound direct sales pipelines, developed AI-enhanced interior strategies that contributed to off-plan sales, and marketed diverse property developments and education initiatives. My strengths include brand storytelling, CRM and customer journeys, content strategy, award submissions, and creating scalable marketing infrastructure that drives growth for ambitious SMEs and property developers.

Suzanne Johnson

Hi, I’m Suzanne Johnson, a freelance and fractional marketing leader with senior international corporate roots and over a decade delivering hands-on marketing for SMEs, property developers, education and not-for-profit organisations. I partner with ambitious businesses on a part-time or project basis to professionalise marketing, strengthen brand positioning and deliver measurable commercial growth. I’m now building a varied portfolio of remote and hybrid marketing roles across multiple sectors. I’ve built and led marketing infrastructure that supports multi-million pound direct sales pipelines, developed AI-enhanced interior strategies that contributed to off-plan sales, and marketed diverse property developments and education initiatives. My strengths include brand storytelling, CRM and customer journeys, content strategy, award submissions, and creating scalable marketing infrastructure that drives growth for ambitious SMEs and property developers.

Available to hire

Hi, I’m Suzanne Johnson, a freelance and fractional marketing leader with senior international corporate roots and over a decade delivering hands-on marketing for SMEs, property developers, education and not-for-profit organisations. I partner with ambitious businesses on a part-time or project basis to professionalise marketing, strengthen brand positioning and deliver measurable commercial growth. I’m now building a varied portfolio of remote and hybrid marketing roles across multiple sectors.

I’ve built and led marketing infrastructure that supports multi-million pound direct sales pipelines, developed AI-enhanced interior strategies that contributed to off-plan sales, and marketed diverse property developments and education initiatives. My strengths include brand storytelling, CRM and customer journeys, content strategy, award submissions, and creating scalable marketing infrastructure that drives growth for ambitious SMEs and property developers.

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Language

English
Fluent
German
Intermediate
French
Advanced

Work Experience

Head of Marketing (Fractional, 4 days/week) at SY Homes Ltd
January 1, 2021 - January 1, 2025
Repositioned SY Homes as Shrewsbury’s leading luxury apartment developer through a new brand narrative, tone of voice and high-impact visual marketing. Delivered integrated campaigns across digital, social, CRM, events and sales platforms for three developments. Led AI-enhanced interior strategy enabling 40% (£2m) off-plan sales. Built full marketing infrastructure and new website supporting £30m+ pipeline. Produced award-winning submissions and conducted extensive market and planning research.
Social Media & Content at Monks Estate Agents (Freelance Client)
January 1, 2023 - January 1, 2025
Created original content across social media, website, editorials, newsletters and CRM. Prepared award-winning submissions for local business awards.
Marketing Consultant at Various organisations (Cape Town)
January 1, 2015 - January 1, 2021
Delivered pro-bono and consultancy marketing across charity and education sectors including leading online fundraising auctions, securing sponsorship, launching communications strategies, commercial retail initiatives and digital brand building for SMEs.
Business Owner at Barefoot Books (Paris)
January 1, 2012 - January 1, 2013
Founded and grew a niche retail and events-based children’s book business serving the English-speaking Paris community; award-winning European sales performance.
Career & International Move (Independent consultancy and entrepreneurship)
January 1, 2010 - January 1, 2021
Relocated overseas with family, raising two children while establishing small businesses and delivering marketing consultancy and pro-bono leadership across education, retail and community organisations in France and South Africa.
Senior International Marketing Manager at Nature Publishing Group
January 1, 2002 - January 1, 2010
Marketing lead for a rapidly growing global business unit transitioning customers from print to digital and Open Access. Managed £1m budgets, global B2B campaigns and international teams across London, New York and Asia-Pacific. Delivered 96% renewals and revenues exceeding £60m.
International Marketing Manager at Macmillan
January 1, 2000 - January 1, 2001
Marketing & PR role supporting international campaigns and branding.
Marketing & PR Assistant at Barefoot Books
January 1, 1999 - January 1, 2000
Support marketing and PR initiatives.

Education

BA Hons English & German (2:1) at University of Warwick
January 11, 2030 - January 21, 2026
CIM Advanced Certificate in Marketing at Chartered Institute of Marketing
January 11, 2030 - January 21, 2026
French Language Studies at Paris-Sorbonne
January 11, 2030 - January 21, 2026

Qualifications

BA Hons English & German (2:1), University of Warwick
January 11, 2030 - January 21, 2026
CIM Advanced Certificate in Marketing
January 11, 2030 - January 21, 2026
French Language Studies – Paris-Sorbonne
January 11, 2030 - January 21, 2026

Industry Experience

Education, Real Estate & Construction, Media & Entertainment, Non-Profit Organization, Professional Services